Everyone knows about oats and its ability to reduce cholesterol. However most of us are not aware that in order to achieve the desired benefits, one would need to consume a minimum of three bowls of oats a day for sixty days, consecutively. Sounds impossible? Not anymore! Now with Kordel’s Active Oat 35™, all you need is two spoonfuls of Active Oat 35™ Oat Bran powder to enjoy the full benefits of oats and its cholesterol lowering properties.
While some dedicated individuals might not find it a chore to consume three bowls of oats every day, it is a challenge for most, especially those who are leading hectic lifestyles to keep up with the three-bowl-a-day routine. Aside that, most people simply cannot tolerate the bland taste of oats or lumpy texture! So that three-bowl-a-day routine can be torturous – especially when there are other delicious breakfast temptations like nasi lemak and roti canai readily available to all!
It’s no wonder that as a nation, high cholesterol has become an increasing concern for us. In 2011, the National Health and Morbidity Survey (NHMS) indicated that the percentage of Malaysians, suffering from high cholesterol has alarmingly increased from 20.7% in 2006 to 35.1% in 2011 – a staggering 10 million people, one third of Malaysians to date .
With such grave statistics, Kordel’s is on a mission to help Malaysians reap the cholesterol lowering benefits of oats in a natural manner that is easy and convenient to consume and tastes good. Kordel’s Active Oat 35™ extracts and condenses that important cholesterol lowering Beta-Glucan element from premium quality, Non-Genetically Modified oats through a patented Swedish chemical free and ethanol free process into a soluble powder. Reducing the need to consume three bowls of oats to just two tablespoons.
Speaking at the launch of Active Oat 35™, Mr Daniel Zuellig – Director of Cambert Sdn Bhd, the importer and distributor health products under Kordel’s Malaysia, said:
“Oats have long been recognized for its health benefits. Despite its well-documented goodness, we at Kordel’s Malaysia realized that oats is not extensively by many as part of daily diet due to many reasons ranging from bland taste, lack of time or unpleasant texture. Building on that, Active Oat 35™ is specially formulated to suit the palate and meet the needs of today’s busy lifestyle and we believe it will redefine the way consumers view and consume oats.”
The magic substance in oats that enables it to reduce cholesterol in the body is Beta-Glucan. Oat Beta-Glucan is a soluble form of fibre. It dissolves inside the digestive tract where it forms a thick gel that binds excess cholesterol and cholesterol-like substances within the gut. It helps to prevent these bad cholesterols from being absorbed by the body. To reap the oat Beta-Glucan benefits, 3g of it is needed per day. That translates to a strict and impractical regimen of three bowls of oatmeal (70g) a day. However, with Active Oat 35™, 2 scoops of the oat bran powder a day is all you need!
Mr Henrik Schmidt, Chief Executive Officer of Biovelop International AB, the company behind the technology used by Active Oat 35™ shared, “Not all oats are created equal. Although both oat bran and oatmeal bear semblance to one another in terms of their health benefits, oat bran is slightly superior to oatmeal nutritionally. If we know our oats well, reaping the full health benefits of oats is indeed effortless and productive.”
“The Oat Beta-Glucan found in Kordel’s Active Oat 35™ works faster because it forms gel more rapidly when dissolved in water. It has a smooth texture and tastes pleasant, without the usual gritty feel normally associated with an oat bran powder preparation. Therefore, it has been created in a smart, easy and tasty way to reduce the risk of heart disease,” Mr Henrik added.
Besides controlling Total Cholesterol LDL-Cholesterol levels, oats is able to slower sugar absorption, increased satiety, help in weight management and improved digestive health. Through Active Oat 35™ these areas can be managed easily by each individual.
Dino Goh, a celebrity lifestyle nutritionist brought the versatility of Active Oat 35™ to life by demonstrating three healthy oats recipes that can be easily done at home. He shared, “Living in our fast-paced society, simple health solutions is what on everyone’s mind. To be a strong-hearted man or woman, a good quality oat bran powder like Active Oat 35™should essentially be made as part of our daily diet regime. To prevent blandness and to turn it into something even healthier, we can incorporate it into food and beverages, thereby fortifying the food or beverages with great benefits of oats”.
Active Oat 35TM is now available nationwide through Malaysia in leading pharmacies at the price of RM65.00. Visit your nearby pharmacy today to acquire 3g of Beta-Glucan a day for healthy living with Active Oat 35.
To find out more about Active Oat 35™, visit http://www.kordels.com.my/product_info_901003-100051.htm or contact our customer care line at 03-5569 4337 or email us at [email protected]
Superior Oats Quality
The superior quality of Active Oat 35™ starts with using PromOat™, the oat bran powder with 35% Beta-Glucan produced using the highest quality and non-genetically modified oats from Sweden. Oat bran, which is the outer layer of the oat grains, has more benefits compared to the common oatmeal made from oat grain because it contains the highest concentration of soluble fibre Beta-Glucan.
Better, Faster Absorbency
The cholesterol-lowering effect of Oat Beta-Glucan depends on the increase in viscosity in the small intestine. Active Oat 35™’s Beta-Glucan is uniquely extracted with a patented chemical and ethanol free separation process, which preserves the active benefits of Oat Bran Beta-Glucan. Not only does Active Oat 35™ helps reduce cholesterol the non-toxic, pure and all-natural way, its high concentration, high molecular weight and high solubility have offered a convenient and effective solution to achieve high strength Oat Beta-Glucan.
For those who have tried oatmeal before and did not like it, Active Oat 35™ gives you more reason to reconsider. It is neutral in color, taste and texture, making it versatile and delightfully tastier to be consumed by consumers with plain water or be it consumers’ favorite fruit juice.