On the eve of the 13th Annual World Milk Day new consumer research has revealed that 72 per cent of Malaysians see dairy as an important part of a balanced diet. However, the research also shows that only 38 per cent of the 1,000 people surveyed are eating dairy on a daily basis.
General Manager Fonterra Brands Malaysia David Ross said today’s results clearly demonstrate the growing awareness of the importance of dairy nutrition in Malaysia.
“With a fast-growing and increasingly affluent population, people in Malaysia are becoming more focused on ensuring their families are receiving top quality nutrition.
“Dairy is one of the world’s most nutritious foods – a single glass of milk provides 15 essential vitamins and nutrients, contains as much protein as an egg, as many carbohydrates as a quarter cup of rice and the same amount of calcium as sixteen cups of spinach.
“It is fantastic to see such a high level of recognition of its benefits ahead of this year’s World Milk Day,” said Mr Ross.
Of those surveyed, Chinese and Thai consumers were the most aware of the benefits of dairy nutrition with 84 per cent of people saying they believed it was an important or very important part of a balanced diet. This recognition was the lowest in Indonesia, Taiwan and Vietnam at just over 60 per cent in each country.
Dairy demand across Asia has grown at a rapid pace over the last 10 years, with demand for high quality dairy nutrition increasing by 49 per cent. This trend is expected to continue with global dairy demand expected to increase by another 100 billion litres by 2020.
“While the research, released today, shows that almost three quarters of people in Malaysia believe dairy is an important or very important part of a balanced diet, just over a third are getting their daily dose of dairy nutrition.”
“We want to ensure that Malaysians are receiving the benefits that this nutrient-dense food provides every day.”
Mr Ross added that Fonterra is focused on developing innovative products that suit the lifestyles and needs of people across the region.
“Our high-calcium milk brand Anlene is helping hundreds of millions of people maintain good bone health with one billion serves sold in 2012 and Anmum Materna and Anmum Lacta reaches over one million mothers to be in Asia every year, by serving up over 300 million glass of maternal nutrition.”
Click here to view a video about the nutritional benefits of dairy.