Thanks to the lovely invitation, I recently had the chance to join in the fun with Absolut to announce their release of Absolut Karnival, a passion fruit and orange blossom-flavored limited edition, during a Carnival inspired evening at one of KL’s hottest nightspots, The View @ G Tower.
Capturing the transformative energy of Carnival, Absolut Karnival features artwork by the Brazilian graphic novel artist and writer Rafael Grampá, who is world-renowned for his Marvel work.
The RED FM crew having a blast with the new Absolut Karnival flavour & bottle design
This lucky draw winner gets to take home a bit of the Karnival spirit with her
All the guests were treated to a night filled with lively and authentic Carnival performances, which included Carnival dancers and Capoeira performers. The night was a true celebration of Carnival as The View was transformed into a colourful, festive and Carnival like atmosphere. The Absolut Karnival cocktail menu was specially crafted to showcase the different elements and personality of each Karnival character, and was served to discerning guests throughout the evening.
Inspired by the Freedom Knight, the ‘Karnival Mojito’ celebrates freedom, and is expressed through a combination of the passion fruit and blossom orange base of Absolut Karnival with refreshing mint and lime notes.
While the ‘Pin-Up’ celebrates union and life, and is expressed through the signature notes of vanilla, combined with zesty tinges of the pineapple and the citrus base of Absolut Karnival.
The ‘Free Spirited’ was yet another delectable cocktail served at the party, inspired by the character ‘Young Spirit’. It celebrates the young spirit within us all, and is expressed through a unique marriage of 5 different citrus notes; lime, lemon, orange, orange blossom and passion fruit – topped off with guava, resulting in a refreshing blend that will ignite the young spirit in us all.
Perfectly capturing the essence of its character Smooth Gentleman, ‘Latin Passion’ celebrates the kindness of the Carnival, and is expressed through a light and airy mix of pomegranate juice with the passion fruit and blossom orange base of Absolut Karnival.
Last but certainly not the least, the ‘Parade of Passion’, was a delicious concoction with tart notes of apples, citrus notes of pomegranates paired with the Absolut Karnival; an inspiration from the ‘Happy Griffon’, a symbol of friendship, joy and courage.
The rich, smooth, fresh and tropical flavor of Absolut Karnival combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
Raj Aria of Capital TV in attendance at the launch
“When Absolut asked me to collaborate on Absolut Karnival, I saw it as an opportunity to express my love of a festival that lets everyone be free and equal,” says Rafael Grampá. “In Carnival, everyone celebrates together. There is a beautiful, unique and uncontrollable feeling that our differences can be put behind us. We become aware of our own power to change ourselves and the world.”
“We’re very excited to be releasing Absolut Karnival, a new limited edition that seeks to awaken the creative spirit in all of us and making us recognize that we all have the power to create our own future. We are free, there are no rules, and the possibilities for transformation are infinite.” “This is the true nature of Carnival, and Grampa did a fantastic job capturing it through his design”, said Marketing Director Emmanuel Dokhelar.
The resulting artwork features a cast of colorful characters, created by Grampá, on parade around the bottle. A dog dressed up as a rooster, a young man wearing the head of an old man, a blue-faced giant, happy to give a hug to whoever wants one, a beautiful “Queenfish,” and a character Grampá dubs “The Freedom Knight” and describes as a typical festivalgoer who fights taboos and prejudice with joy and music.
For those who want to get your hands on this exclusive limited edition bottles, Absolut Karnival is now exclusively available at the Absolut Brand Store, located at Contact Pier Zone F, Shop R26, KLIA Main Terminal Building, Kuala Lumpur International Airport, Selangor, Malaysia.
There’s more reason to party ‘Karnival’ style this month as Absolut fans stand a chance to win a trip to Phuket when they share their Karnival moment on Facebook or Instagram with the hashtag #KarnivalEverywhere! All fans need to do is upload their Karnival moment on Instagram / Facebook, don’t forget the hashtag and you’re all set! Double your chances of winning if your Karnival moment is at the Absolut brand store in KLIA.
Connect to www.facebook.com/absolut to find out more!