Kuala Lumpur took center stage as the host for the inaugural Café Malaysia 2015, which marks as one of the largest gatherings of the tea and coffee industries in Southeast Asia. The strong showing of 73 exhibitors from 11 countries who filled the convention hall can look forward to receive around 11,000 visitors from the trade and members of the public over the three days of the show.
Mr Edward Liu, PBM, Group Managing Director, Conference & Exhibition Management Services
Mr Victor Leong, President, Malaysia Specialty Coffee Association
Mr Victor Mah, President, ASEAN Coffee Federation & Singapore Coffee Association
Yang Berbahagia Datuk Dr Rebecca Fatima Sta Maria, Secretary General, Ministry of International Trade and Industry (MITI) Malaysia
The multi-sensory event was declared open by Guest-of-Honour, Yang Berbahagia Datuk Dr Rebecca Fatima Sta Maria, Secretary General, Ministry of International Trade and Industry (MITI) Malaysia at an official opening ceremony at MATRADE Exhibition and Convention Centre.
Dedicated to the café and teahouse communities, the inaugural Café Malaysia 2015 brings together the café and teashop owners and managers, importers and exporters, distributors and suppliers of machinery, equipment, and raw materials. It serves as a dynamic B2B platform for key decision makers to source for their café needs, and explore new collaborations and opportunities in a country where the number of specialty coffee drinkers has grown over the years.
The 3-day exhibition will also be teeming with networking opportunities for the trade and fun-filled activities for the public on everything coffee and tea. There will also be exclusive workshops, classes and demonstrations of the latest technologies, trends and techniques pertaining to the industry.
The gelato making classes by Carpigiani Gelato University and Italian trainer, Marco Alfero will be of interest to café owners who seek to expand their menus in order to serve a wider range of food.
Another must-visit segment of the show will be the booth of the show’s platinum sponsor, Arissto.
Café Malaysia will also serve as the launch pad of the Café Owners Alliance. The newly formed alliance has already attracted close to 100 café owners across East and West Malaysia. One of the key highlights will be the industry dialogue and forum held in conjunction with this launch. The panel discussion on the morning of May 8 will be moderated by Kelvin Ngow, Executive Director of Coffex Coffee. The distinguished panelists include Thayalan A/L Ramadas from the Compliance and Industrial Development Division, Ministry of Health Malaysia and Pang Anak Nyukang from Malaysian Quarantine and Inspection Services, Ministry of Agriculture and Agro-Based Industry Malaysia.
Café Malaysia 2015 will witness the national launch of the Malaysian Brewer’s Cup Championships (MBCC) and the Malaysian National Latte Art Championships (MNLAC). Malaysia’s top baristas will brew their way to represent Malaysia at the World Brewer’s Cup Championships 2015 and the World National Latte Art Championships. Visitors to the event will be awed by how the masters brew a perfect cup of coffee, distinguish a variety of coffee and decorate their latte.
The exhibition is organized by Conference and Exhibitions Management Services (CEMS) and is hosted by the Malaysia Specialty Coffee Association (MSCA). MSCA is also a member of the ASEAN Coffee Federation (ACF). The event is supported by Ministry of Tourism and Culture Malaysia, Malaysia Convention & Exhibition Bureau, ASEAN Coffee Federation, Barista Association of Thailand, Philippine Coffee Board, Lao Coffee Association, Singapore Coffee Association and the Speciality Coffee Association of Indonesia.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010