Nestlé Ice Cream debuted its latest product, the new LA CREMERIA® premium ice cream stick range, at Golden Screen Cinemas in Pavilion Shopping Mall. Previously available in the tub format, ice cream lovers can now enjoy the creamy goodness of LA CREMERIA® at their convenience, anytime, anywhere.
“We see a growing demand for single serve desserts and treats including stick ice cream and this is the perfect opportunity for us to extend the brand into the stick format. Up until now, LA CREMERIA® has been known for its tub ice cream. Moving forward, we want to create more consumption occasions for consumers. With the new range, they can now enjoy this handheld luxury anytime of the day,” said Alois Hofbauer. Managing Director, Nestlé (Malaysia) Berhad.
Available in three irresistible flavours: LA CREMERIA® Absolutely Almond, LA CREMERIA® Heavenly Chocolate and LA CREMERIA® Delightfully Pecan, the stick range features 100% imported milk chocolate and golden roasted California almonds with a smooth and creamy ice cream centre. Every bite is a journey of ultimate indulgence that will make your taste buds dance.
LA CREMERIA® Absolutely Almond
Creamy vanilla ice cream with crunchy chopped almonds coated with rich milk chocolate and freshly sliced almonds – perfect for those who are absolutely head over heels with almonds.
LA CREMERIA® Heavenly Chocolate
Rich chocolate ice cream with crunchy chopped almonds coated with creamy milk chocolate and crunchy cone crumbs – tastes so heavenly, it’s bound to leave you wanting more.
LA CREMERIA® Delightfully Pecan
Delicious pecan-flavoured ice cream coated with rich milk chocolate and freshly sliced almonds – a truly delectable delight!
“Staying true to LA CREMERIA®’s practice in using high quality ingredients in our ice cream, the new stick range features generous amount of inclusions such as almonds in its chocolate coating and the ice cream core. Each flavour is crafted with precision and passion to bring out the best in every ingredient used. The attention to detail in its craftsmanship is evident in every stick, making LA CREMERIA® a truly luxurious indulgence,” added Hofbauer.
With the introduction of its new stick range, the brand also revealed its latest campaign centred on the tagline “The World Can Wait”, which highlights the importance of making time to enjoy the little moments that life has to offer.
“We are so carried away with the daily hustle and bustle of life, it is important now more than ever that we make time to enjoy the little moments and appreciate life. We want LA CREMERIA® to share the positive message that people should hit the ‘pause’ button in life every now and then, reminding them to relish in life’s little pleasures, such as enjoying a stick of LA CREMERIA®,” explained Yit Woon Lai, Business Executive Manager of Nestlé Ice Cream.
“So much care and detail have been invested into crafting our stick range – an ice cream of this caliber is only best enjoyed when you take the time to savour it. It is truly a moment of indulgence while the world waits for you,” she added.
“The World Can Wait” campaign will feature a musical clip hosted on YouTube showcasing local singer songwriter Elizabeth Tan’s LA CREMERIA® moment. From the clip, users can also experience special LA CREMERIA® moments digitally and share them with friends via LA CREMERIA®’s Facebook page.
The campaign will be supported with on-ground roadshows at selected Golden Screen Cinemas as well as BHP and Petronas stations nationwide from June onwards.
LA CREMERIA® sticks are priced at RM3.50 and are available in major convenience stores and petromarts nationwide.
For more information, kindly visit www.facebook.com/NestleLaCremeria.