19 years ago in an insignificant shop lot in Mont Kiara, a small neighbourhood cafe opened its doors. It was called SOULed OUT. Armed with 4 staff, it slowly but surely won many a heart with its’ easy and familiar personality. Five years later, SOULed OUT moved to a bigger premise in Desa Sri Hartamas. Today, she has served over 5 million patrons and has matured into an assured personality with a fun loving spirit. This icon in the F&B industry is about to turn 20 and she kick started its campaign in true SOULed OUT style!
The ASEAN JAZZ & PERCUSSION FESTIVAL was successfully held on the 19th and 20th September. Even the dreaded haze miraculously dissipated over the weekend! Working in collaboration with the Kuala Lumpur International Arts Festival under the directorship of Malaysian music icon, Michael Veerapen, the Asean Jazz & Percussion Festival drew a crowd of thousands over the 2 days.
“It was a very exciting 2 days. Familiar faces came in droves plus new friends were made. I was just simply happy to see everyone enjoying the fantastic music, eating and drinking. That’s what SOULed OUT is all about, people coming together to have some fun and celebrating life. Because it was the start of SOULed OUT’s 20th birthday celebrations, it was that much more meaningful for me. I am honoured and blessed to be here today and I plan to be around for at least another 20 years!” remarks Fred Choo, owner and founder.
The 19th September saw patrons having a ball to the smooth sounds of Koh Mr Saxman & The Sound of Siam, The Steve McQueens, WVC Trio + 1 and Steve Nanda Group featuring Dasha Logan. The next night proved to be more boisterous with percussions permeating the air as the crowd spontaneously got up and danced to infectious beats from Afro Asia featuring Steve Thornton & Special Guests, No Noise Percussion, Groove’N Roll and Akasha.
The highlight was most certainly the 15 minute 20th Anniversary celebration launch gambit by SOULed OUT which saw the SO Gaya Dancers strut their stuff accompanied by fire flairing by the Bar Team and the lighting up of the 20th Anniversary monument. The gambit culminated in a jaw dropping Musical Fireworks spectacular which drew gasps from the masses.
From now till September 2016, a plethora of exciting activities, events and promotions have been lined up in celebration. So do keep your eyes and ears peeled for gobs of exciting times ahead.
For more information, please contact Kelly Loh at 6012 252 9981 / [email protected]