I still remember, my mom will prepare my breakfast every morning before I left to school. She will use Nutella once a while instead of normal peanut butter spread to make my breakfast more delicious and enjoyable. Being a kid, I always dreamed to have a magic Nutella jar with never ending of supplies, so that I can share my simple happiness together with my sisters, brother, best friends, school mates and so many more.
A name is an integral part of a person’s identity. It is a gift that captures our parents’ hopes, a feature that reflects our heritage, or a chosen badge of individuality. Recognising this, Nutella pays tribute to what makes a person special with the #YourNutella campaign, celebrating our names as a way of saying thank you to all its fans.
Fresh off the success of #YourNutella in Singapore and continuing the global spread of #YourNutella that began in Europe and the Middle East, the Malaysia campaign aims to get people to share their stories through the @NutellaSEA instagram handle and the hashtag #YourNutella. They want to hear stories from their fans about what their name means to them, or their stories and memories of Nutella.
“Nutella has been a huge part of many Malaysians’ childhoods as they enjoyed the spread at the breakfast table. We recognize our fans’ passion for Nutella and our role in their lives growing up, so we want to express our appreciation for the support and loyalty they have given us over the years. Everyone’s name is special, just like our shared memories with our fans, so we hope that our #YourNutella campaign will aptly convey our gratitude for their support,” shares Fabian Heymer, Brand Manager for Nutella South East Asia.
The launch of #YourNutella in Malaysia will be held at One Utama from 9 to 13 March 2016. Fans of Nutella are welcomed to join in the fun and also get a personalized jar for themselves. Purchase a jar of Nutella (RM15.90) and you can have your jar personalized at the #YourNutella factory onsite. The event will also have a variety of fun activities for the whole family such as games and an instagram booth.
From mid-April to the end of May, participating supermarkets and hypermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels. The list of stores can be found on the official website for the campaign www.YourNutella.com.
For fans who are unable to find their names in the standees, the www.YourNutella.com website will be launched on 14 March 2016. This will allow anyone to customize their own labels and have them sent to their email address.
To contribute to the campaign, take a picture and tell your story, then tag the @NutellaSEA instagram account with hashtag #YourNutella.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010