BREAKING NEWS

#YourNutella Campaign by Nutella South East Asia

#YourNutella Campaign by Nutella South East Asia
07 Mar
11:19

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I still remember, my mom will prepare my breakfast every morning before I left to school. She will use Nutella once a while instead of normal peanut butter spread to make my breakfast more delicious and enjoyable. Being a kid, I always dreamed to have a magic Nutella jar with never ending of supplies, so that I can share my simple happiness together with my sisters, brother, best friends, school mates and so many more.

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A name is an integral part of a person’s identity. It is a gift that captures our parents’ hopes, a feature that reflects our heritage, or a chosen badge of individuality. Recognising this, Nutella pays tribute to what makes a person special with the #YourNutella campaign, celebrating our names as a way of saying thank you to all its fans.

Fresh off the success of #YourNutella in Singapore and continuing the global spread of #YourNutella that began in Europe and the Middle East, the Malaysia campaign aims to get people to share their stories through the @NutellaSEA instagram handle and the hashtag #YourNutella. They want to hear stories from their fans about what their name means to them, or their stories and memories of Nutella.

“Nutella has been a huge part of many Malaysians’ childhoods as they enjoyed the spread at the breakfast table. We recognize our fans’ passion for Nutella and our role in their lives growing up, so we want to express our appreciation for the support and loyalty they have given us over the years. Everyone’s name is special, just like our shared memories with our fans, so we hope that our #YourNutella campaign will aptly convey our gratitude for their support,” shares Fabian Heymer, Brand Manager for Nutella South East Asia.

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The launch of #YourNutella in Malaysia will be held at One Utama from 9 to 13 March 2016. Fans of Nutella are welcomed to join in the fun and also get a personalized jar for themselves. Purchase a jar of Nutella (RM15.90) and you can have your jar personalized at the #YourNutella factory onsite. The event will also have a variety of fun activities for the whole family such as games and an instagram booth.

From mid-April to the end of May, participating supermarkets and hypermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels. The list of stores can be found on the official website for the campaign www.YourNutella.com.

For fans who are unable to find their names in the standees, the www.YourNutella.com website will be launched on 14 March 2016. This will allow anyone to customize their own labels and have them sent to their email address.

To contribute to the campaign, take a picture and tell your story, then tag the @NutellaSEA instagram account with hashtag #YourNutella.

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More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010

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16 Comments

    Sienny Yong

    March 10, 2016 at 11:19 pm

    Wow! So special! Can personalise our Nutella! I want it too!
    Cheers, SiennyLovesDrawing

    Alyza Fisol

    March 10, 2016 at 11:19 pm

    I want it too!!! Sure will get one for myself and one for hub…hehe

    Sunshine Kelly

    March 10, 2016 at 11:19 pm

    This is so cool, I got mine labelled sunshine. It’s so cool right.

    Wilson Ng

    March 10, 2016 at 11:19 pm

    who doesnt love nutella! pretty cool campaign! bojio

    Rane Chin

    March 9, 2016 at 11:19 pm

    we are Nutella fans! So nice but I scared of the crowd 🙁

    Aliza Sara

    March 9, 2016 at 11:19 pm

    This is way too cool! I want one too!

    Kylie cre8tone

    March 9, 2016 at 11:19 pm

    Wow! Your brand.. 🙂 this is awesome!~ Nutella always taste nice!

    Arisa

    March 9, 2016 at 11:19 pm

    I wanted to go to their road show to get it done too but unfortunately busy!

    Janice Yeap

    March 9, 2016 at 11:19 pm

    my favourite Nutella spread.. I always enjoy eating it. thank you for sharing this 😀

    missyblurkit

    March 9, 2016 at 11:19 pm

    One of my all time favourite spreads. Where is this manufactured?

    Kakalina

    March 9, 2016 at 11:19 pm

    I love to eat Nutella! Will share my story when back to my home sweet home. 🙂

    Adeline

    March 8, 2016 at 11:19 pm

    This is awesome! We can print our name on the nutella bottle. Thanks for the information.

    Charmaine Pua

    March 8, 2016 at 11:19 pm

    Wow! Truly a unique campaign! I’m tempted to get one too 🙂

    sherry

    March 8, 2016 at 11:19 pm

    yeah saw this on FB already that there’s a big event going on soon.
    Love this jar so much got your name on it! Cool.

    Apple

    March 8, 2016 at 11:19 pm

    Awesome… really hope that I can attend any launching at KL but not sure when I’ll be back… >< why I miss so many chances…

    Miera Nadhirah

    March 8, 2016 at 11:19 pm

    This is so awesome… getting a personalized bottle of Nutella… huhuhu…. It is just so amazing

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