Thanks for the wonderful invitation, I recently went to MATIC for a seminar by Malaysian Inbound Tourism Association (MITA) to share tips on how to penetrate China’s market effectively through WEIBO, the largest social media company in China.
The seminar was graced by special guests Yang Berbahagia Datuk Seri Mirza Mohammad Taiyab, Director General of Tourism Malaysia and Mr Gerald Yin, Director of International Business WEIBO.
China’s tourism market is big. More than 200 million mainland Chinese will travel overseas by 2020. This year alone, Chinese tourist will be spending more than US $299 billion.
“We foresee the change of travel habits will take place for Chinese travellers. There will be more young travellers depending on social media testimony for reference where to go for their next holiday destination and with the collaboration between MITA and WEIBO, tourism players in Malaysia will be able to leverage the strong social media’s platform”, said Uzaidi Udanis, Deputy President MITA to media at the seminar MITA today.
With the collaboration between MITA and WEIBO, tourism players in Malaysia will be able to leverage the strong social media’s platform. WEIBO has more than 600 million registered users and 271 millions of active users. Through the platform, more than 45 million WEIBO’s users are frequent travellers and Malaysia is one of the top discussed travel destinations in WEIBO.
Many of big international companies such as Unilever, Coca Cola, Luis Vuitton and even Tourism Australia has benefit using WEIBO as a key marketing platform to boost business in China.
MITA will propose ‘Malaysia Day Sale’ campaign which will be launch on 31 August 2016 using WEIBO’s platform. With this initiative, MITA hopes it can help to increase Chinese tourist arrival in-line with the government’s target to receive more than 8 million Chinese tourists in 5 years with RM22.1 billion income to the country.