BREAKING NEWS

Collaboration Between Malaysian Inbound Tourism Association (MITA) & WEIBO

Collaboration Between Malaysian Inbound Tourism Association (MITA) & WEIBO
09 May
4:46

Malaysian Inbound Tourism Association (MITA)

FB : Malaysian Inbound Tourism Association (MITA)

*****

Thanks for the wonderful invitation, I recently went to MATIC for a seminar by Malaysian Inbound Tourism Association (MITA) to share tips on how to penetrate China’s market effectively through WEIBO, the largest social media company in China.

The seminar was graced by special guests Yang Berbahagia Datuk Seri Mirza Mohammad Taiyab, Director General of Tourism Malaysia and Mr Gerald Yin, Director of International Business WEIBO.

China’s tourism market is big. More than 200 million mainland Chinese will travel overseas by 2020. This year alone, Chinese tourist will be spending more than US $299 billion.

“We foresee the change of travel habits will take place for Chinese travellers. There will be more young travellers depending on social media testimony for reference where to go for their next holiday destination and with the collaboration between MITA and WEIBO, tourism players in Malaysia will be able to leverage the strong social media’s platform”, said Uzaidi Udanis, Deputy President MITA to media at the seminar MITA today.

With the collaboration between MITA and WEIBO, tourism players in Malaysia will be able to leverage the strong social media’s platform. WEIBO has more than 600 million registered users and 271 millions of active users. Through the platform, more than 45 million WEIBO’s users are frequent travellers and Malaysia is one of the top discussed travel destinations in WEIBO.

Many of big international companies such as Unilever, Coca Cola, Luis Vuitton and even Tourism Australia has benefit using WEIBO as a key marketing platform to boost business in China.

MITA will propose ‘Malaysia Day Sale’ campaign which will be launch on 31 August 2016 using WEIBO’s platform. With this initiative, MITA hopes it can help to increase Chinese tourist arrival in-line with the government’s target to receive more than 8 million Chinese tourists in 5 years with RM22.1 billion income to the country.

For more details, please call MITA’s secretariat office at 603-2166 0877 or Uzaidi Udanis at 6019-238 1875 or email to [email protected] or [email protected]

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21 Comments

    Arisa Chow

    May 29, 2016 at 4:46 pm

    Great to know we are opening doors to potential tourism activities

    cindy tong

    May 29, 2016 at 4:46 pm

    wow this is cool!!more sale!

    Sin Yee

    May 17, 2016 at 4:46 pm

    Too bad I couldn’t attend the event on that day. Thanks for sharing the great news to us.

    Apple Berry

    May 14, 2016 at 4:46 pm

    Looks like is time I need to practice more my Chinese in case many Chinese tourist. Is a good that can collaborate with Weibo.

    kylie cre8tone

    May 14, 2016 at 4:46 pm

    Such a great collaboration with tourism.. More place to visit.Yeah!

    Betty Liew

    May 13, 2016 at 4:46 pm

    How it will brings more China tourists to invest in Malaysia. And hope our economic will become better. Support for this event.

    Shin May

    May 13, 2016 at 4:46 pm

    wow, Malaysia tourism and Weibo collaboration sure give some impact to our country ~looking foward to see that ..And until now, i still don’t know how to use Weibo…huhu

    Pooja Kawatra

    May 13, 2016 at 4:46 pm

    Malaysia sale day must be something exciting with big discounts. Surely everyone will go crazy.

    Miera Nadhirah

    May 13, 2016 at 4:46 pm

    Hope we get more Chinese tourist and that we benefit from it….

    Shubhada

    May 13, 2016 at 4:46 pm

    When big brands come together, it should be good for customers too. More deals, more discounts are on the way looks like.

    Shini Lola

    May 12, 2016 at 4:46 pm

    Great for the collaboration. Let’s see whether they have big sales afterwards.

    Jane

    May 12, 2016 at 4:46 pm

    Waiting for the sale now to book for my holiday. Hope to get a great deal there.

    Sharon Lee

    May 12, 2016 at 4:46 pm

    Wow looks good can’t wait for the sales to start! I rarely use weibo but I believe some of us did us use it as well =D A good platform!

    Rane Chin

    May 12, 2016 at 4:46 pm

    congratulations on the collaboration. looking forward to more ‘kang tao’ from it

    cindyrina

    May 12, 2016 at 4:46 pm

    I was invited but working laaaa that time. Great collaboration!

    fatin bella

    May 11, 2016 at 4:46 pm

    say YES to Malaysia Day sale. Cant wait! Hhehehe

    Fadzi Razak

    May 11, 2016 at 4:46 pm

    malaysia day sale. yes yes yes, i’ve been waiting for that 😀

    bbxemily

    May 11, 2016 at 4:46 pm

    does it means that we can use weibo in the future?

    Lily

    May 11, 2016 at 4:46 pm

    let’s hope their travel habits do change! Good for our economy i guess..

    Emily

    May 11, 2016 at 4:46 pm

    It’s heartening to see these efforts done to attract the new influx of Chinese tourists. No matter what we say about them, we do need their Renminbi.

    Baz

    May 11, 2016 at 4:46 pm

    Malaysia Day Sale?!!! Can’t wait for the launch of this sale campaign already!

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