FB : Anlene Malaysia
Thanks for the wonderful invitation, I recently went to Anlene MoveMax™ introduction event by the dairy giant Fonterra Brands Malaysia, where they also launched a nation-wide campaign to get Malaysians to move as young as they feel inside.
The new Anlene formulation with MoveMax™ contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles.
“Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy,” said Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore.
“Anlene is a brand that was first created more than 20 years ago in Malaysia for the Asian market, with the intention to address the nutritional needs for bone health. Today, Anlene is a highly successful global brand, and continues to innovate and address the nutritional needs for not just bones, but movement in total,” said Mr Jose Miguel.
Making an entrance to her upbeat hit “Sinaran”, Malaysia’s top darling diva Sheila Majid who is also the spokesperson at the launch, shared her tips how she keep her youthful appearance and healthy body through good nutrition despite her highly active lifestyle.
“I don’t let age slow me down, instead I keep moving to slow down age,” said the stunning singer who had recently embarked on an Asian tour to mark her 30 years in entertainment. She added that she has made Anlene an important part of her life as it fulfils her nutritional needs for an active lifestyle.
We had fun to try out different youthful movement which featured joyful activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch.
Anlene will create touchpoints with consumers in a nationwide campaign to fully embrace moving as young as they feel inside through roadshows, curated quarterly experiential programmes, move checks and public appearances by Sheila Majid in this capacity.
“We want to empower more Malaysians to come out of their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr Paulo Ocampo, Marketing Manager of Anlene for Malaysia.
Available in the powdered form and yoghurt form, the new Anlene MoveMax™ is available in all leading supermarkets nationwide. The powdered form comes in 2 flavours – plain and chocolate and is available in 1kg, 600g, and 175g packs. Anlene Movemax™ Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010