Move as Young as You Feel Inside with New Anlene MoveMax™

Move as Young as You Feel Inside with New Anlene MoveMax™
14 May

Anlene Malaysia

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Thanks for the wonderful invitation, I recently went to Anlene MoveMax™ introduction event by the dairy giant Fonterra Brands Malaysia, where they also launched a nation-wide campaign to get Malaysians to move as young as they feel inside.

The new Anlene formulation with MoveMax™ contains important nutrients such as Calcium, Collagen, Protein, as well as other nutrients such as magnesium, zinc, and Vitamins B, C, D & E in a nutrient bundle to help care for your bones, joints and muscles.

“Fonterra has always made it a priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy,” said Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia and Singapore.

“Anlene is a brand that was first created more than 20 years ago in Malaysia for the Asian market, with the intention to address the nutritional needs for bone health. Today, Anlene is a highly successful global brand, and continues to innovate and address the nutritional needs for not just bones, but movement in total,” said Mr Jose Miguel.


Making an entrance to her upbeat hit “Sinaran”, Malaysia’s top darling diva Sheila Majid who is also the spokesperson at the launch, shared her tips how she keep her youthful appearance and healthy body through good nutrition despite her highly active lifestyle.

“I don’t let age slow me down, instead I keep moving to slow down age,” said the stunning singer who had recently embarked on an Asian tour to mark her 30 years in entertainment. She added that she has made Anlene an important part of her life as it fulfils her nutritional needs for an active lifestyle.


We had fun to try out different youthful movement which featured joyful activities such as jumping on a trampoline, arcade dance moves, a tyre swing in a tree house and schoolyard games such as hopscotch.

Anlene will create touchpoints with consumers in a nationwide campaign to fully embrace moving as young as they feel inside through roadshows, curated quarterly experiential programmes, move checks and public appearances by Sheila Majid in this capacity.

“We want to empower more Malaysians to come out of their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced wellbeing than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr Paulo Ocampo, Marketing Manager of Anlene for Malaysia.


Available in the powdered form and yoghurt form, the new Anlene MoveMax™ is available in all leading supermarkets nationwide. The powdered form comes in 2 flavours – plain and chocolate and is available in 1kg, 600g, and 175g packs. Anlene Movemax™ Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.

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More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010

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    Rane Chin

    May 19, 2016 at 12:30 pm

    Wah look so much fun there! I wanna start consume Anlene for my healthy purposes too

    Reload Food

    May 19, 2016 at 12:30 pm

    Its good to feel young. Anlene is a old brand..


    May 19, 2016 at 12:30 pm

    I personally prefer to drink fresh milk but good to know what’s out there and all the different options..

    Apple Berry

    May 18, 2016 at 12:30 pm

    Will give a try with Anlene dairy as I do have some dairy allergy. ^^”


    May 18, 2016 at 12:30 pm

    Anlene has played an important role in my daily diet as well. I hope my bones are protected!

    Pooja Kawatra

    May 18, 2016 at 12:30 pm

    Actually other day saw a lot of old people queue up for Anlene and presumed that it is for aged people only.


    May 18, 2016 at 12:30 pm

    Young by heart is good but young by body is also necessary. Anlene helps in doing that.

    Betty Liew

    May 17, 2016 at 12:30 pm

    Start a healthy life with Anlene. Sheila Majid still look healthy in her age.

    Sharon Lee

    May 17, 2016 at 12:30 pm

    This is so happening haha! Its time to move around and its important to keep our heart young and stay healthy! =D


    May 17, 2016 at 12:30 pm

    Yes! Malaysians should start moving now. Health is important.


    May 17, 2016 at 12:30 pm

    I saw Isaac playing with the buaian. hehehe I dont like milk but if I get pregnant, i will start drinking anlene. Hehehehe

    So much activity, looks fun. Hehehe

    Shin May

    May 17, 2016 at 12:30 pm

    i like Anlene products especially their yogurt ~ You must be have a lot of fun during the activities =)


    May 17, 2016 at 12:30 pm

    Looking forward to try it out. I haven’t seen it yet at the hypermarket though.

    Shini Lola

    May 17, 2016 at 12:30 pm

    Oh yeah~ Move as young as you are! You looks like a teenager in the first pic.


    May 17, 2016 at 12:30 pm

    Anlene always a good brand for milk. My whole family is taking this brand on daily life.

    Miera Nadhirah

    May 17, 2016 at 12:30 pm

    You looks like a sweet teenager on the tire swing… we should do that more…. I miss swinging


    May 16, 2016 at 12:30 pm

    I’ve been taking Anlene for quite some time, gonna ensure myself staying healthy so that I could keep running 🙂


    May 16, 2016 at 12:30 pm

    I’m taking Anlene Chocolate to ensure my calcium is enough and to stay healthy. Will recommend it to my friends too.


    May 16, 2016 at 12:30 pm

    Glasshouse Seputih seems to be the ‘in’ venue these days. It’s been awhile since I play the dancing game. Hahhaha!


    May 16, 2016 at 12:30 pm

    Always thought Anlene is for old people only,.. guess there’s more benefits than i thought..

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