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Fonterra Foodservices Moves To Greater Heights With Anchor Food Professionals

Fonterra Foodservices Moves To Greater Heights With Anchor Food Professionals
25 Aug
3:46

Anchor Food Professionals

Web : Anchor Food Professionals

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Thanks for the wonderful invitation, I recently went to the launching event of all new Anchor Food Professionals, a global initiative to take Fonterra Foodservices to greater heights.

The Foodservices market is growing at a rate of 6% per year globally. More and more people are grabbing food on the go or dining out due to busier lifestyles with very little time to cook at home.

The Anchor brand is already a leader in the dairy segment in Malaysia. When you dine in a restaurant, a hotel, or a quick service restaurant, chances are you already having a taste of Fonterra’s dairy products such as its extra stringy Anchor mozzarella cheese, Anchor culinary creams, cream cheese and butter.

anchor food professionals fonterra foodservices malaysia mission

The Anchor Food Professionals reflects the way the foodservice team are now doing business, working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste.

anchor food professionals fonterra foodservices malaysia linda tan

“Malaysia is one of the first markets to roll out the new proposition which will see the Anchor Food Professionals brand and team acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants and cafes. The team will help businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste and delivering exciting new menu options,” explained Ms Linda Tan, Head of Anchor Food Professionals Malaysia.

anchor food professionals fonterra foodservices malaysia team

“With the rapid growth in the foodservices business due to the changing lifestyles of consumers, Anchor Food Professionals will help our customers keep up with this growth. Our food experts and in-house chefs will help food operators take their businesses to a different level, giving them a competitive edge,” said Ms Tan.

anchor food professionals fonterra foodservices malaysia chef

By getting to know their customers businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra’s world leading research and development capability to meet the specific needs of chefs, bakers and restaurant owners.

anchor food professionals fonterra foodservices malaysia team

Globally, Fonterra will be rolling out its all new Anchor Food Professionals in over 50 countries with over 5,000 customers. The global Anchor Food Professionals team expects to be a NZ$5 billion business by 2023 with this move, putting the brand neck to neck with leading consumer brands worldwide.

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More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010

Related Post : PizzArt Campaign Introduces Artisanal Pizza @ Anchor Food Professionals

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12 Comments

    Arisa

    September 4, 2016 at 3:46 pm

    Always see their butter in the market and my mom uses them too

    Linda Yee

    August 29, 2016 at 3:46 pm

    Anchor products are good. Love the cakes.

    Fadzi Razak

    August 29, 2016 at 3:46 pm

    i heard that anchor does make our bakery tastes better. but for me it quite expensive

    Shini Lola

    August 29, 2016 at 3:46 pm

    Been heard about this brand quite a period. Produce quality foods.

    Miera Nadhirah

    August 29, 2016 at 3:46 pm

    I always trust Anchor products as you can expect the best there….

    Sharon Lee

    August 28, 2016 at 3:46 pm

    I never been too fond dairy products! But this Anchor brand sure has caught my attention! Would love to try their butter if I saw next time =D

    Betty Liew

    August 28, 2016 at 3:46 pm

    Anchor products is good especially their cheese and butter. I usually prefer anchor brand when come to baking.

    Rane

    August 27, 2016 at 3:46 pm

    nice one! I love desserts made with Anchor pure butter too!

    Kenneth Tan

    August 27, 2016 at 3:46 pm

    Wow looking good ! I will sure buy one to try .

    Charmaine Pua

    August 27, 2016 at 3:46 pm

    Loved the cakes made using Anchor pure butter! Reminiscing the taste now 😀

    Mable Seah

    August 26, 2016 at 3:46 pm

    Anchor is not a strange brand to consumer in Malaysia (including me who love grocery shopping! haha). Looking forwward for its evolution

    Baz

    August 26, 2016 at 3:46 pm

    Haven’t heard of this brand? They supply dairy foods? or what exactly do they do?

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