FB : Anlene Malaysia
Thanks to the wonderful invitation, I recently went to the ‘Move As Young As You Feel Inside’ campaign event by Anlene, to launch the new remake of popular hit ‘Sinaran’ in partnership with Sheila Majid.
Powered by the new formulation Anlene MoveMax™, which includes added ingredients like collagen in addition to Calcium, Protein and a unique bundle of nutrients to help care for your bones, joints and muscles to support overall movement, this campaign aims to encourage people to combine movement with good nutrition to maintain a healthy, active lifestyle.
The campaign was taken up a notch with the launch of the more upbeat, funkpop version of Sheila’s hit which features a cameo rap by her daughter, Kayda, an upcoming artiste. Sheila was appointed by Anlene as the role model to inspire Malaysians to make movement an important part of their lives.
“This year marks my 30 years in performance which makes the relaunch of Sinaran all the more meaningful. Through this campaign I hope to use my influence and inspire more people to stay young at heart as well as physically, to keep moving and live their lives to the fullest,” said Sheila.
She added that she has made Anlene an important part of her life as it helps to fulfil her nutritional needs for an active lifestyle. As a performer Sheila believes in taking care of herself with a well balanced diet and keeps fit for stamina. She enjoys Anlene as it is delicious, refuels her body and provides her the important nutrients that help cares for her bones, joints & muscles.
“With the remake of Sinaran we hope to excite and inspire more Malaysians to embrace their youthfulness with movement. Sheila is an inspiration to many as she lives an active lifestyle and believes in taking care of herself and her family with the right nutrition such as Anlene,” said Mr. Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia, the dairy company that produces Anlene.
The video and TVCs, which will be pushed digitally and supported by a list of on-ground activities, will harness the power of music to make emotional connections with consumers to overcome inhibitations and embrace their youthfulness.
According to Pn Megawati Suzari, Director of New Product Development, Science and Regulatory Affairs, movement is as critical to maintain our overall health & quality of life and to maintain good movement, we need to have proper exercise with the right nutrition.
“Movement is an integral part of keeping the bones, joints and muscles healthy. And giving the right nutrition is important to support our overall movement. This is the reason we have enhanced our Anlene formula: apart from added calcium for bones, we have also included collagen, and protein to support your overall movement,” she said.
From powdered milk to yoghurt, consumers can easily purchase Anlene products in all leading supermarkets nationwide, and enjoy the new Anlene with MoveMax™ which comes in two variants.
The new Anlene formulation with MoveMax™ contains a unique bundle of nutrients including the newly added collagen and other nutrients such as calcium, protein, magnesium, zinc and vitamins B6, B12, C, D & E that work together to help care for your bones, joints and muscles. It was created to support overall movement.
The powdered form comes in plain and chocolate and is available in 1kg, 600g, and 175gpacks. Anlene Movemax™ Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010