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Thanks to the wonderful invitation, I recently went to Sunway Velocity Mall for the launching event of TGV’s newest multiplex housing the country’s largest IMAX screen; and the first apportioned with luxury Indulge seats.
The launch of the state-of-the-art multiplex was jointly celebrated with the premiere screening of Rogue One: A Star Wars Story in IMAX 3D, the world’s most immersive, premium large format cinema.
Positioned as the only immersive cinema experience in the Kuala Lumpur city centre, the 9-hall multiplex cinema with a capacity of 1,638 boasts its IMAX hall with 287 seats, 40 of which are Indulge seats. The IMAX hall apportionment, the first in the country, gives movie-lovers the opportunity to experience the magic of IMAX with TGV Indulge’s luxury hospitality. The new IMAX theatre at Sunway Velocity Mall provides a remarkably immersive cinematic experience to moviegoers and entertainment seekers alike.
“TGV’s strategic partnership with IMAX Corporation serves as a game-changer. Cinema-goers can trust that we will provide a riveting experience on the world’s most immersive film platform. With a roster of blockbusters such as ‘Fast 8’, ‘Guardians of Galaxy 2’, ‘Transformers’ and ‘STAR WARS ™ Episode 8’, cinephiles can anticipate for the money-can’t-buy experience only at TGV,” said Gerald Dibbayawan, Chief Executive Officer of TGV Cinemas Sdn Bhd.
Roger Pollock, Executive Vice President, Head of Global Film and Exhibitor Marketing and Senior Vice President, IMAX Corporation says: “TGV Cinemas is a tremendous IMAX brand ambassador that shares our passion for quality and innovation. Together, we are excited to bring IMAX to another premiere city centre destination and thrill more audiences with the world’s most immersive cinematic experience.”
“We are dedicated to make TGV Sunway Velocity as the pivotal hub for serious movie-lovers and entertainment seekers. This multiplex will be our home for future immersive, cinema experience events. It is a conscious decision on our part to invest in these money-can’t-buy experience right here at TGV Sunway Velocity,” Dibbayawan said.
TGV Sunway Velocity had the opening celebrations on weekends from 15 to 31 Dec 2016. Moviegoers can experience themselves around a pop-up tavern inspired by the infamous Tatooine Mos Eisley Cantina, dress up for the photo booth and much more.
“Rogue One: A Star Wars Story” opened in cinemas nationwide 15 December. From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
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