SushiVid

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Thanks to the wonderful invitation, I had the pleasure recently to attend ‘Crunch Workshop‘ at The Bee Publika, a gathering of social media content creators of all sizes in helping young content creators create more quality content and grow their channel through sponsorship.

This Social Media Influencer Workshop, which was organised by SushiVid, was sponsored by brands such as Hermo, b.liv, Havaianas, Lazada, MILO® NUTRI UP™, BLU, JBL, and ZICO® Coconut Water, Monster Energy, and TagBooth.

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Are you an aspiring content creators?

SushiVid (bit.ly/2pCevOU) is an influencer marketplace that connects brands to social media influencers. With over 500 content creators, SushiVid helps brands scale and simplify the process of launching and managing an influencer campaign by providing YouTube analytics to gauge the effectiveness of a campaign.

The platform also provides social media content creators with a platform where they can easily find suitable brands that they would like to create content. SushiVid has created over 100 campaigns in one year and has collaborated with brands such as Digi, Lazada, Shopee, 11Street, Bonia, Lelong, Watsons, TP-LINK, Panasonic, DBS Bank, Uniqlo, Hermo, b.liv, Havaianas, Shopback, Propsocial, and much more.

“We successfully paid out RM293,000 to long-tail influencers in the span of 10 months. I am also proud to announce that SushiVid’s future plans that include new blogger integration and the introduction of a monthly pricing plan for brands wanting to engage in influencer marketing,” said Foong Yuh Wen, Chief Executive Officer of SushiVid, whose vision is to enable those who want to become a content creator, become a successful one.

“We would like to support and create a complete New Media community that will learn and leverage on each other, and hope they will utilise platforms like SushiVid to fuel their growth together,” said Hasnul Hadi Samsudin, VP of Creative Content and Technologies at Malaysian Digital Economy Corporation (MDEC). Crunch Workshop was supported by MDEC to encourage branded content creation in less conventional media channels such as YouTube, Instagram, Facebook, and blogs.

Being a prominent figure in the advertisement and media industry, Tan Sri Vincent Lee, Group Executive Chairman of Foetus International Sdn Bhd and IdeaRiverRun Sdn Bhd also on stage and shared with us that originality and fresh idea are the keys in creating good content. Try your best and do it with passion, eventually the money and sponsorship will come along.

Sharing session by Roberto Mata, Head of Online Marketing, Lazada on how they have been collaborating with social media influencers in Lazada’s marketing campaigns.

At the workshop, seasoned content creators including comedian YouTubers Vikneswaran Veerasundar (Vikarworld), Adam Shamil, and Taneshh shared on their experience working with brands, and creative process in creating fun and interesting content while maintaining authenticity.

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The happening Crunch Workshop won’t be successful without the generous sponsorship from various brands.

TAGBOOTH
Tagbooth is a boutique photo booth provider based out of USJ with multiple different attractive packages to choose from. We had the PhotoBox booth at Crunch Workshop, where you can print instagram photos on the spot. Find out more at www.tagbooth.com.my.

Havaianas
For this event, SushiVid worked with Havaianas to give influencers discount vouchers for a pair of Havaianas, keychains, 10 pairs of Havaianas flip flops and floats to be won. Visit their shops at the One Thread store Telawi Bangsar, Pavilion KL, and KLCC.

BLU
The DIAMOND M combines the use of special metallic paint along with electrolyzed technology to achieve a high end looking smartphone. Based on the MediaTek 6580 platform that offers 1.3GHz Quad Core processing speed and 512MB of RAM, the DIAMOND M utilizes state of the art technology with its high resolution display which showcases its 5” visual clarity. Kindly visit www.bluproducts.com/devices/diamond-m.

JBL Grip
Sweatproof and designed with strain reliefs and durable materials, JBL Grip is an earphone that holds up in the action sport lifestyle. Its ear tips with Twistlock™ Patented Design comfortably twist and lock into your ear creating a fit that has been tested and proven by action sport athletes to never fall out.

b.liv
b.liv is the leading brand in pores management solution. Originated from a cosmeceutical (cosmetics + pharmaceuticals) brand, b.liv products are formulated in line with salon-based solutions. It is the only skin care brand in the over-the-counter market to have undergone trials and testing in more than 200 professional skin care centers prior to placement in the retails market.

HERMO
Hermo is Malaysia’s leading beauty online beauty retailer since 2012. Discover now beauty products at great prices, trying out the most trendy ways to be gorgeous, and to share their beauty tips in the journey at www.hermo.my.

MILO® NUTRI UP™
Enriched with high calcium and source of protein, it brings out the great MILO® taste loved by Malaysians. Best consumed chilled where you can enjoy it anytime, anywhere. Grab a bottle today!

ZICO®
ZICO® is pure, Premium Coconut Water™ hand harvested from coconuts in Thailand, Indonesia, and the Philippines. With a balanced blend of electrolytes from Mother Nature, including potassium, magnesium, sodium, calcium, and phosphorus, ZICO Premium Coconut Water is a refreshing way to stay hydrated and treat your body well.

Monster Energy
Monster Energy is an energy drink distributed by Coca-Cola Malaysia, which comes in a black can with a green, torn M shaped logo. Check out www.monsterenergy.com/my/en/about-us.

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More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010.