Are you bored with your ordinary pizza? Anchor Food Professionals, Fonterra’s leading dairy foodservices segment, celebrates the festive season with a lot of cheesiness by elevating the pleasures of pizza to a whole new level.
Following the huge success of the first PizzArt campaign, which was carried out nationwide from May to October 2017, this second PizzArt Campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favourites.
“The global pizza phenomenon is constantly growing and evolving, and we realize its potential if adapted effectively in the local F&B scene. Beyond just jumping on the trendy bandwagon, we wanted to use our knowledge to further support our customers by bringing in global food trends to delight their consumers,” said Ms Linda Tan, Director of Anchor Food Professionals Malaysia and Brunei.
She added, “We are always ready to take up the challenge of drawing inspiration from worldwide trends and adapting them locally to help our partners stay ahead of the culinary curve, using only the best dairy by Anchor. With our New Zealand based research and expertise, we are able to help them achieve a competitive edge.”
Ever since its rebranding launch in August 2016, Anchor Food Professionals have been actively working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste. Among their previous innovative campaigns that have made waves in the local F&B scene include Anchor’s Say Cheese and Anchor Travel Cake.
The likely Malaysian favourite, PizzBurger features a succulent grilled minced lamb patty stuffed with Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese and baked in light crust with Anchor Butter.
Draws inspiration from the Chicago-authentic deep dish pizza, the Deep Cheese Pizza features an elevated layer of stuffing filled with creamy, delicious Anchor Mozzarella Cheese and Anchor Colby and Cheddar Cheese with a hearty Putanesca filling.
Perfect for breakfast and as snacks, the Pizza Roll oozes cheesiness with every bite as it is stuffed with Anchor Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese, Masala lamb and spinach.
The wholesome UltiMeat Pizza ambitiously features a pizza base made entirely out of ground chicken breast deep fried to crusty perfection before being baked with Anchor mixed cheeses on top.
The salmon-filled Cheese Pretzza incorporates Anchor Cream Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.
Chef Firuz, Anchor Food Professionals’ Hot Cooking Chef, demonstrated how Deep Cheese Pizza is made. These inventive pizzas were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers. According to Chef Firuz, these pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens.
Together with other blogger friends, I joined the PizzBurger eating competition after Chef Firuz’s demonstration, where the top 3 participants to chomp down the fastest walked away with cash prizes and Anchor Food Professionals premium gifts. I came in last, nevertheless, it was a fun memorable experience to me.
Anchor Food Professionals will be introducing these pizzas through a nationwide campaign from December 2017 to early June 2018 :
* U Pizzeria – Subang, Selangor
* Pizza House – Bandar Utama, Selangor
* Pizza 185 – Bandar Puchong Jaya, Selangor
* Havana – Changkat, Bukit Bintang
* The Butcher’s Table – Petaling Jaya
* US Pizza – Bayan Lepas & Georgetown, Penang
* Mustard Sandwich House and Food & Desire – Ipoh, Perak
* Temasek Hotel Café (Portugese Settlement Hotel) – Ujong Pasir, Melaka
* Hungry Bear – Bukit Beruang, Melaka
* Finale Kitchen Bar – Johor Bahru
* The Chubs Grill and Mad Ben Café – Kota Kinabalu, Sabah
* Osome Wood Fired Pizza – Kuching, Sarawak
* Chillax Café & Bistro – Miri, Sarawak
* Bistecca & Bistro – Sibu, Sarawak
More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010