FB : Somersby Malaysia
Thanks to the wonderful invitation, I recently went to Glasshouse @ Seputeh for the launching event of ‘Somertime, Anytime‘, a fun and jolly campaign featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel. There’s nothing quite like being outdoors, basking under the sun to celebrate life’s little pleasure with family and friends, complete with a refreshing Somersby cider in hand.
Look at how cute these iconic Somertime Volkswagen Kombi vans are, with open hatch roofs and fold-out countertops, doubling up as the inviting Somersby bars. The vehicles, decked with flamboyant Somersby branding are deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby; as a happy hour drink or during gatherings with good friends; Anytime really!
Charles Wong, Marketing Director of Carlsberg Malaysia said, “Somertime, Anytime accentuates Somersby as a fun, spontaneous and care-free brand! The Somertime Volkswagen Kombi vans and nationwide promotions will enable cider lovers to enjoy Somertime, Anytime and reinforces Somersby’s position as the best-selling cider in Malaysia.”
Carlsberg Malaysia’s management team made a special appearance during the launch gambit and served guests their favourite Somersby variants from the makeshift Somertime Volkswagen kombi van bars.
Guests were enjoying themselves at the lounge pockets such as garden swings, seesaws and ‘hang-out beds’, perfect chill out spots to get those Insta-worthy moments! Guests were seen trying out UV body marbling art with neon and ultraviolet paint as well as the Somersby tree ring toss game.
The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry and Sparkling Rosé variants. Not only that, buy-1-free-1 vouchers for 1 bottle of any Somersby cider variants (330ml) will be given out through the month of April at respective Somertime, Anytime roving locations.
10 Somersby cartons (24x330ml) and 30 Somersby 4-can pack (4x320ml) are up for grabs! Just snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.
At selected hypermarkets and supermarkets, Somersby lovers are entitled to 1 free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x320ml) of Carlsberg or Carlsberg Smooth Draught. From March 30 to April 1, 4-can pack (4x320ml) of Somersby will be going for only RM19.90!
Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and myNEWS.com on April 14 and 15 to enjoy the 2nd can for half the price!
Selected dining outlets and bars will also be featuring exciting promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. There is also weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10.
For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at www.facebook.com/SomersbyMY.
Related Post : 5 Things I Like About Somersby Sparkling Rosé