Mission Foods Malaysia
Thanks to the wonderful invitation, I recently went to #softandstrong campaign by Mission Foods Malaysia, which will run until the end of April to celebrate the feminine qualities in women while reveling in their inner strength.
#Softandstrong brings together 3 big names – iconic Malaysian songstress Ning Baizura, inspiring fitness personality Linora Low, and successful entrepreneur behind the Frankitas brand, Francisca Turner. They are true examples of everyday women who have faced and overcome adversities in their lives to become successful in their lines of work.
The #softandstrong campaign is also to feature Mission Foods’ new Supersoft Original Wraps, where they have upgraded its Original Wrap with a Supersoft formula.
Made by one of the largest tortilla, flatbread and corn flour producers in the world, the all-new Supersoft Original Wraps enhances Mission’s repertoire of best-selling wraps – 6-Grain, Wholegrain, Onion & Chives, Garlic and Potato, all of which will be upgraded to the Supersoft formula. The upgraded wraps are now even softer and more pliable, with a melt in your mouth texture and even more flexible to hold all your favourite ingredients.
“Mission Foods is all about constant improvement and innovation making sure we continue to excite taste palates and bring inspiring ideas to our consumers. The new Supersoft Original Wraps gives us the opportunity to connect with our female consumers on a deeper level and celebrate them for being soft and strong, traits that we love in our new product,” said Randall Tan, Brand Manager for Mission Food South Asia.
Ning Baizura, who is widely known as one of Malaysia’s Top 3 Divas demonstrated her favourite decadent dessert recipe Passionfruit Crispy Layered Crepe at the event. While she is hailed as one of the top songstresses in Malaysia, Ning has also launched her own line of perfumes and is in the midst of opening a restaurant, while proudly being a doting wife and mother to a 5-year old. She shared the importance of young girls and women recognising the strength within them while remaining true to their feminine side. “It is quite a challenge to possess both values of soft and strong. I’m really delighted to be chosen as one of the representatives to spread the word to women out there that if I can do it, so can you,” said Ning.
Linora Low, a radio host, MC and a well-known advocate of mindful eating and healthy living said that the campaign is really meaningful to her as it echoes her mission to spread the message of self-love amongst women. “Women are usually mistakenly identified as the weaker sex as they are soft and sensitive, but being soft is our strength not our weakness. Women can move mountains and rise above anything once we put our minds to it and it is our softer side that lends us the empathy to be kind while being strong,” Linora said as she demonstrated her recipe for Chicken Kebab Wrap. Linora also enjoys baking strips of the wraps to add extra crunch and taste to her favourite salad recipes.
Francisca Turner, founder of Frankitas, a socially-conscious fashion brand that has gone international, described her journey as an entrepreneur as a life-altering experience. “As an entrepreneur you need a strong and disciplined mind but you also need to know when to be soft – enough to bend but not break,” the mother of three young children reiterated one of the quotes she shared in the campaign. At the launch she shared her family’s favourite recipe, Bogor-style Egg Murtabak that uses the softness and strength of the wraps to hold the ingredients in while it is deep-fried to perfection.
Interested to get their recipes? Ning, Linora and Francisca have created 4 recipes each which are featured in Mission Foods recipe booklet, given away complimentary to consumers in Malaysia and Singapore with the purchase of Mission Foods products.
Mission Supersoft Original Wraps are sold alongside the other flavours in the bread aisle of most leading supermarkets in packs of 8. For more information about Mission Wraps and other Mission Foods products, visit their website at www.missionfoods.com.my.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010