Thanks to the wonderful invitation, I recently went to Quill City Mall KL for the Malaysia International Gastronomy Festival media launch, where the Master Chefs of MIGF 2018 made their first collective appearance in the public.
‘Muhibah Chefs! Good Food Brings Us Together!’ is this year’s MIGF theme, which perfectly encapsulates the spirit of goodwill, togetherness and friendship. After 17 years since the inaugural Kuala Lumpur Gourmet Festival started in 2001, MIGF has grown to become one of the region’s premier food festivals and a globally recognised event.
“If you look in the Malay dictionary you’ll see that muhibah talks about love, friendliness and the art of being together – all elements which consummately sum up the Festival,” said Dato’ Steve in his welcome address. “You’ll notice it’s a really eclectic mix this year. Along with traditional favourites we’ve also got a lot of exciting new comers. We’ve been at the forefront of pulling those newcomers into the scene, and have always made our chefs the stars of the show.”
“Malaysia certainly needs world-class lifestyle events like Taste MIGF to position the country as a high-end destination for affluent tourists – and may I add, hungry tourists as well,” said Festival Royal Patron Tunku Naquiyuddin, who has stood in the role since the inception of the Festival 17 years ago. “In fact, with the right support from Tourism Malaysia, Taste MIGF has the potential to become a standalone, world-class event in its own right. This is excellent news in the build-up for Visit Malaysia Year 2020.”
Festival Master Chefs were introduced one-by-one on stage while stylish videos of them plating up dishes ran in the background.
The effervescent Chef Wan whipped up a traditional Malaysian kerabu meehon salad dish in the ‘muhibah’ way – with all the gathered VIPs on stage lending a hand.
Led by Sarimah, the Organising Chairman and Royal Patron were taken around the culinary block, exchanging greetings with each chef who explained how their dish was created.
This year’s Festival is bolstered by the support of multiple sponsors and partners, including Boost CEO Christopher Tiffin, Axiata CEO Mohd Khairil Abdullah, Volvo Car Malaysia Managing Director Lennart Stegland and Malaysia Airlines Group Chief Commercial Officer Arved Von Zurmuehlen.
Along with Tourism Malaysia, Standard Chartered Bank, Malaysia Airports Holdings Berhad and partners including Astro, Lite FM, Melody FM, Brandavision, Seni Jaya, Asian Tigers Mobility, Pico International, Berjaya University College, Vision Four and Vision KL, these entities provide unprecedented support without which the Festival could not happen.
The 2-day Taste MIGF, which kicks off with a spectacular Gala Launch on 31st of August 2018 at Berjaya Times Square Hotel Kuala Lumpur, will feature all of this year’s Festival restaurants in the Theatre of Cuisines, serving up tasting portions from their Festival menus that will be offered all throughout September.
Explore migf.com to find out what else Taste MIGF has in store, including the Epicure International Gourmet Village, LuxuryPlus Showcase, Taste of Malaysia, Cooking Classes, Lifestyle workshops and much more!
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010