FB : The Great Brew Fest
Thanks to the wonderful invitation, I recently went to SOULed OUT for the launching event of The Great Brew Fest, a nationwide celebration of great quality brews and craftsmanship.
Beer enthusiasts and social drinkers get to enjoy fantastic promotions now on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders at all participating outlets nationwide from 1st October – 10th November.
This year, beer fans will get to experience a limited release festival beer, a Tiger Amber Lager, exclusively brewed for The Great Brew Fest. This is the first locally brewed amber lager, a one of a kind style. There is nothing else on the market like this, and it is the first time a festival beer has been brewed just for this special occasion. The Tiger Amber Lager is a 5% ABV beer, a refreshing full flavour lager, with a hint of malty sweetness and hoppy aroma.
“Be it lagers, stouts, ale, ciders or pilsners we have a portfolio of great quality brews for beer fans to enjoy. We recognise that consumers have discerning tastes and are keen to explore new choices. This year we decided to add a festival beer, a limited release Tiger Amber Lager, to the line-up of our already great brews to bring a higher quality experience to all our consumers,” said Roland Bala, Managing Director of HEINEKEN Malaysia, after officiated the launch with the tapping of the first keg and ceremonial pour to a cheering crowd of beer fans.
The Tiger Amber Lager will be available at selected bars. Beer enthusiasts can also sample the festival beer on the “The Great Brew Bus” – a mobile tap bar – in Kuala Lumpur, Ipoh, Penang and Johor Bahru.
Look at these “brew inspired art” limited edition designer mugs, created by HEINEKEN Malaysia in collaboration with some of Malaysia’s most talented and renowned artists: CLOAKWORK, Kenji Chai, Beautiful Machines featuring Sling, Jarold Sng and Lynda (Pink Tattoos). Laser etched on to metallic-coloured mugs, the stunning designs depict the craft essence and incorporate lesser-known brew facts where consumers can pick up something new whilst enjoying their favourite brews.
Give your best shot in The Great Brew Fest MugShot contest. Rewards include more than 2000 redemption vouchers that entitle you to either a bucket/draught set or a bottle/glass of your favourite brew. To encourage consumers to travel to and fro safely, HEINEKEN Malaysia is also giving out GRAB codes to consumers, valued at RM10 each.
Gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest. Remember to join in the fun brew games and win great giveaways valued at more than RM250,000 in total. For more information on how to be part of the celebration, follow their Facebook @TheGreatBrewFest and Instagram @GreatBrewFest_MY.