QSR Brands Upstream Division
Thanks to the wonderful invitation, I recently went to the launching event of a range of delicious halal frozen dim sum varieties by Ayamas Kitchen, a shelf brand of QSR Trading Sdn Bhd (QSRT).
There are already 5 varieties available in the market that you can purchase at Giant supermarkets nationwide, including Ayamas Kitchen Prawn Hargow (RM13.39 per packet of 160g), Ayamas Kitchen Chicken & Prawn Shaomai (RM10.59 per packet of 160g), Ayamas Kitchen Shrimp Dumpling (RM11.29 per packet of 144g), Ayamas Kitchen Chicken Glutinous Rice with Lotus Leaf (RM11.99 per packet of 270g), and Ayamas Kitchen Combo Pack Dim Sum (RM12.79 per packet of 160g).
The newly introduced varieties include Curry Chicken Shaomai, Radish Cake with Dried Shrimp, Barbeque Chicken Bun, Chicken & Fish Beancurd Roll, and Prawn Shaomai.
“The frozen dim sum offers convenience to all who wants to enjoy the specialty, even when they are too busy to prepare it in the conventional way. It appears that apart from 5-star hotels, not many restaurants serve halal dim sum. The Ayamas Kitchen’s halal version will now allow Muslims to enjoy the dish in the convenience of their own home,” said Adi Wira Abd Razak, Chief Executive Officer, QSR Brands Upstream Division.
“Our products are made from fresh ingredients, packed with quality materials, using the latest technology and equipment so that our customers can be sure that they are 100% safe for consumption. The products are certified halal by Majlis Ugama Islam Singapura (MUIS), a JAKIM approved certification body,” he added.
The Ayamas Kitchen’s Dim Sum range is easy to prepare through various cooking methods. The dim sum can be steamed, boiled, fried or microwaved, before the food is ready to be enjoyed. However, for the best eating experience, it is recommended to be steamed the traditional way. The Dim Sum goes well with their Ayamas’ Chili Sauce and Life’s Hoisin Sauce.
Ayamas Kitchen is one of QSR Trading Sdn Bhd’s shelf brands that have been around for 2 years. Besides the frozen dim sum, it also produces other kitchen staples such as canned sardines & mackerels, cooking pastes, spices & seasoning mix, as well as ready-to-eat products.
QSR Trading Sdn Bhd is also the distributor of the frozen chicken-based products under the name “Ayamas” namely the Golden Nuggets, Breaded Chicken Drummets and Mid Wings, Crispy Fried Chicken, Chicken Meatballs, Quikburger and Premium Chicken Frankfurters. It also markets 3rd party brands such as Divella, Lactima, and Kewpie in the domestic market and exported to overseas.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010
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