FB : OREO
Thanks for the wonderful invitation, I recently went to the launching event of Oreo Chocolate Coated, the latest product variant to Malaysian market by Oreo, the world’s leading biscuit brand under confectionery powerhouse Mondelez International.
It is a collaboration between Mondelez International’s 2 favourites brands, which are Oreo and Cadbury Dairy Milk. The iconic crunchy Oreo cookie is coated with the smooth and creamy Cadbury Dairy Milk chocolate, creating a creamy and crunchy texture, giving way to a more enhanced and indulgent eating experience.
With the Oreo cookie being coated in Cadbury Dairy Milk chocolate, a new eating ritual “Lick It, Crunch It” is introduced for the Oreo Chocolate Coated. The iconic cookie not only provides its loyal fans a new way to indulge in their favourite cookie, but also challenges them to always be ready to try something new.
“We wanted to create a product that breaks free from the conventional mold of our other product variations, while still ensuring that it is something our consumers would turn to whenever they feel in need of a snack. As a brand that prides itself on its playfulness, we believe that the introduction of Oreo Chocolate Coated will inspire our consumers to stay playful in their ways of coming up with more creative and fun ways of indulging in the Oreo Chocolate Coated,” said Simon Crowther, Senior Marketing Manager, Biscuits and Snacks (Malaysia, Singapore, Thailand) during the launch of Oreo Chocolate Coated.
This latest product variant first launched overseas in regions such as South Africa, United Kingdom, United States of America, Australia and India and was very warmly received. Made in Egypt, the Oreo Chocolate is now making its debut in the South East Asian market, with Malaysia being the first to host a media launch. It is now available in chocolate aisles and checkout counters, retailing nationwide at RM2.70.
Mondelez International leads the future of snacking with their tagline “Snacking Made Right” which aims to inspire consumers to snack right — with the right snacks, made the right way, at the right moment. Mondelez International believes in always thinking ahead by innovating boldly with speed and excellence in order to ensure that they stay ahead of market demand and their consumers.
For more information on the all-new Oreo Chocolate Coated, check out the Facebook page at fb.com/OREO.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010