FB : Klook
Congratulation to Klook! Thanks for the wonderful invitation, I recently went to their new integrated office in KL Eco City, Kuala Lumpur.
Spanning over 15,000 square feet, Klook’s new Malaysia hub is consolidating major functions such as business development, corporate services, marketing and service operations under one roof.
If you do not know what is Klook yet, it is a world-leading travel activities and services booking platform, serving the rapidly evolving needs of FIT Malaysian customers both abroad and domestically since 2017.
With the rise of free and independent travel (FIT), consumers have moved away from one-size-fits-all tour packages and started to curate their own itineraries. Klook’s research showed that Malaysians have indeed exhibited a preference towards free and independent travel and creating their own experiences. Do you know that Japan, Hong Kong and Korea are the popular destinations for Malaysian users, with theme park and travel passes being the top travel essentials?
“When we first began in Malaysia, we were primarily focused on theme parks and must-do attractions in countries like Hong Kong, Macau, Singapore and Japan. However as the business expanded, we also saw that domestic travel in Malaysia was growing rapidly. This was a clear sign that we needed to double down – expanding both our offerings and team here,” said Marcus Yong, Regional Marketing Director for Klook Southeast Asia.
“The integrated nature of the office will enable us to be closer to the ground, to work with merchants, suppliers and partners to better serve the needs of our customers. Additionally, with our fast growing team in mind, we’ve designed the space to cater for workforce expansion in the future,” Mr Yong added.
With its mobile-first approach, Klook has also been able to digitise local tours, attractions, activities, and partnering with local businesses such as Aquaria KLCC, KLIA Ekspres, to guided tours in Penang and island hopping in Sabah. To date, Klook has on-boarded more than 500 local attractions and activities.
The synergy between Klook’s mobile-first strategy and the Malaysian consumer is evident – over 70% of Klook’s bookings were made from mobile with a 25% increase in same-day bookings over the last year.
The new space will also house one of the company’s largest regional customer experience teams. The multilingual team is comprised of more than 100 people who speak a total of 8 languages (English, Mandarin, Cantonese, Thai, Korean, Indonesian, Japanese and German) and provide around the clock support for Klook’s customers across a variety of channels.
Great news for the travel kaki, remember to mark your calendar this 28 and 29 September for the Klook Travel Fest 2019 at MiTEC. Klook is continuing to help grow the local tourism community by connecting Malaysians to great travel deals during this massive one-weekend-only event. The event will also involve strategic partnerships with the local travel industry, lifestyle and retail merchants. Do look forward for exciting performances, games, travel workshops and more!
“Klook’s goal has always been to empower travellers and to provide them with the best travel experiences. During the past year, we worked alongside our partners to bring exclusive events such as the Marvel Run and Marvel Studios Exhibition to Malaysian shores and we aim to keep up the momentum,” added Mr Yong.
To be inspired, please visit their website at www.klook.com.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010