Pavilion Kuala Lumpur
168, Jalan Bukit Bintang
55100 Kuala Lumpur, Malaysia
Tel : 603-2118 8833
FB : Pavilion KL
Business Hours :
Mon – Sun 10 a.m. – 10 p.m.
Thanks for the wonderful invitation, I recently went to join Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, as they commemorated the end of its Hari Raya celebrations with the record-breaking achievement of weaving 20,000 ketupats for their ‘The Beauty of Raya’ CSR initiative.
The ketupat, a symbol of Malaysian unity and the spirit of Hari Raya, was a beautiful representation of the mall’s campaign, aptly titled ‘The Beauty of Raya’, which is all about inclusiveness and bridging communities together to celebrate Hari Raya with charity at heart. The ‘Beauty of Raya’ was a stunning celebration from the 9th of May until the 13th of June 2019 that welcomed visitors on a brilliant sensory journey with Maybank, Kiehl’s and Pandora as the official partners for the campaign.
Pavilion KL broke the record once again in the Malaysia Book of Records by achieving the ‘Most Number of Ketupats Woven For Charity’, which received overwhelming support from the Pavilion KL community of partners, tenants, vendors, suppliers, companies as well as shoppers and visitors. The colourful ketupats helped raise RM20,000 in funds after the mall pledged to donate RM1 to charity for every ketupat woven and collected during the campaign.
The ceremony was attended by Dato’ Joyce Yap, CEO (Retail) of Pavilion Kuala Lumpur; Mr. Christopher Wong Hong Wai, Chief Operating Officer of Malaysia Book of Records; and 100 children from four charity homes including Pusat Jagaan Cahaya Kasih Bestari, Pertubuhan Kebajikan Anak-Anak Harapan, Yayasan Chow Kit and Pertubuhan Kebajikan Ehsan Ash-Shakur (PEKEAS), all of whom played witness to the presentation of the Malaysia Book of Records Certification. The four homes were then presented with a mock cheque of RM5,000 per home using the funds raised from ‘The Beauty of Raya’ CSR initiative. The afternoon was made complete with refreshments at Johnny Rockets and a surprise visit to the Marvel Studios: Ten Years Of Heroes exhibition.
“Community engagement is in Pavilion KL’s DNA and plays a significant role in our festivities. Today we close ‘The Beauty of Raya’ celebrations in high spirits as we achieved our record goal of the 20,000 ketupats woven to raise funds for charity homes in need. This would not have been possible without the Pavilion KL community who played a role in our initiative so thank you for your support,” said Dato’ Joyce during the event.
Related Post : The Beauty Of Raya @ Pavilion Kuala Lumpur