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Do you know that Malaysian can snack up to 6 to 7 times a day?!
Thanks for the wonderful invitation, I recently went to the SMR-ter Snacker Session hosted by Mondelez International (Malaysia). It was an interactive and informative session to teach us the importance of mindful snacking and how to snack right without having to choose between snacking and eating right.
Moderated by Sheahnee Iman Lee, the SMR-ter Snacker Session was led by the Nutrition & Strategy Communications Lead for Mondelez AMEA, Pei Gee Chew, along with a panel of experts, namely, Dr. Satvinder Kaur, Assistant Professor, Head of Program for Nutrition with Wellness, Faculty of Applied Sciences, UCSI University and Mr Nash Idrus, dad and Key Opinion Leader, who shared his perspective from a parent’s point of view.
Mindful snacking encourages consumers to pay attention to eating and being present in the moment. The principle helps people focus not only on what snacks to choose but also on why and how they snack, so they can be more in tune with eating as a conscious behaviour. It will help them choose what to eat for a more satisfying snacking experience. Therefore, mindful snacking can lead to positive relationship with food, more satisfying snacking moments and being less likely to overeat.
“Research has shown that mindful eating leads to reduction on snacking excessively. It also helps to reduce external eating as it reduces the responsiveness of individuals to external cues such as appealing food packaging or advertisements. It contributes to pleasant snacking experiences,” commented Dr. Satvinder.
Pei Gee Chew, Nutrition Strat and Communication AMEA Manager at Mondelez International, commented, “We are constantly innovating to ensure we meet the needs of our consumers. We advocate portion control to enable customers enjoy nutritious bite in small quantity. We believe it is important to ensure we are providing the right snack for the right moment. So you can grab a snack that is perfect for you, as it will contain important nutrients for a balanced diet.”
“As a parent, myself, I am constantly looking for the best food or snacks for my kids. I believe it is important to help them enjoy snacking while ensuring they are getting the right nutrients. I advocate the need to eat in moderation. This will ensure they have right balanced diet,” said Mr Nash.
Speaking at the event, James Kane, Managing Director, Mondelez International (Malaysia) expressed, “With our wide range of snack foods, we are offering options to consumers – whether they are craving for a yummy bite or that feel-good moment for their well-being. Furthermore, we are also expanding our portfolio of well-being snacks and improving the nutrition and ingredient profile of our biggest selling brands.”
“We strive to deliver great tasting snacks that offer good nutrition, made with ingredients people know and trust, to our consumers. Our Snacking Made Right is built on the promise to offer consumers the right snack, for the right moment, made the right way,” concluded James.
I learned a lot from the SMR-ter Snacker Session. Now I know why people snack, the increasing consciousness on health and wellness that influences the mindset of consumers when it comes to snacking, about mindful snacking as well as the benefits of and tips to snacking mindfully.
We should not have to choose between snacking and eating right. Let’s snack right by embracing mindful snacking, to eat with attention and be present in the moment.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010