Tiger Beer’s Double The Huat CNY Campaign @ Pavilion Kuala Lumpur

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Thanks for the wonderful invitation, I recently went to the grand launching of ‘Double The Huat’ 2020 Chinese New Year campaign by Tiger Beer at Pavilion Kuala Lumpur. The event was followed by a delectable dinner at the Grand Imperial Restaurant joined by Heineken Malaysia Berhad’s management team, trade partners and members from the media to unveil a new chapter together.

The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. The event kicked off with a mesmerizing lion dance performance that ignited auspiciousness – the lions of different colours represented the brands in the HEINEKEN Malaysia portfolio.

Guests were treated to a surprise performance as local singer-songwriter Namewee took to the stage as part of the big reveal, performing a selection of his popular songs, including his new Chinese New Year track, “Year of Rat” – created in collaboration with Tiger Beer.

“Chinese New Year is a time when we get together with loved ones and celebrate for a prosperous year ahead. As we welcome Chinese New Year 2020, we here at HEINEKEN Malaysia are also celebrating Tiger Beer’s 88th anniversary. For this special occasion, we look forward to reward our loyal consumers with amazing promotions, contests and activations that will ‘Double the Huat’ for the auspicious year ahead,” said Roland Bala, Managing Director of HEINEKEN Malaysia.

From today until 9th of February, be sure to check out the Tiger HUAT HUAT Bazaar located alongside Pavilion Kuala Lumpur Connection area. You can get unique handicrafts as well as Chinese New Year-themed gift and exclusive merchandise from a rotating selection of vendors. The bazaar also features a variety of games – including the HUAT machine – that allow shoppers to take home Chinese New Year merchandise.

The Pestle & Mortar x Tiger Beer Chinese New Year collection will also be available for purchase at the bazaar. With 8 unique designs to choose from, this exclusive collection can be purchased from their official website too from 8th of January onwards.

Spend RM188 on HEINEKEN Malaysia products in Mercato in Pavilion Kuala Lumpur will earn you a set of limited-edition Ang Pows designed by some of Malaysia’s hottest upcoming artists. There are 8 designs to collect – with 2 available every week of the campaign.

Until mid-February, purchase any big bottle of selected HEINEKEN Malaysia products at participating food courts and coffee shops to win various cash prizes and Tiger Crystal just by checking for marked ‘Huat’ characters under the bottle caps.

As for consumers celebrating in selected bars and pubs, the premium Heineken® Ang Pows allow for a personalized video message via QR code with the purchase of 2 bottles of Heineken® 0.0, and cider fans can get their hands on delectable Apple Fox Cider Bak Kwa upon purchasing 2 glasses or bottles of Apple Fox Cider at participating bars.

You don’t even have to leave your own home to get exclusive rewards this Chinese New Year, with a range of great promotions on Drinkies, HEINEKEN Malaysia’s home delivery service. In addition to get chilled beers and ciders delivered directly to your door, various items including the exclusive Tiger Beer Mahjong set and Heineken® Poker set are up for grabs in Klang Valley and Penang, just check out www.drinkies.my to find out more.

For full details of all promotions, and more information on this campaign, visit www.tiger88.my. Promotions are only open to non-Muslims aged 21 and above.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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