FB : Starbucks Malaysia
‘Yum Cha’ (drinking tea) is one of the unique cultures embedded in Malaysians as part of its multicultural community. Tea beverages such as Chinese tea, ‘Teh’ and ‘Teh Tarik’ have always been Malaysians go-to drink to catch up with friends and family.
Thanks to the wonderful invitation, I recently got the opportunity to sample Starbucks Malaysia’s 2 new tea-based bottled Frappuccino – Bottled Matcha Tea Frappuccino® and Bottled Black Tea Frappuccino® in the ready-to-go category. You can purchase the Starbucks Frappuccino® tea series at the bottled section of most premium supermarkets, petrol marts and major convenience stores across Malaysia.
Building on their deep respect for the local tea-drinking culture, and following its popular launch amongst consumers in China, Starbucks Malaysia is proud to announce to be the second country to bring in the Bottled Tea-Based Frappuccino to further elevate consumers’ Starbucks Experience in the country. (from left) Mr Sydney Quay (CEO of Berjaya Food Berhad), YBhg Dato’ Tunku Shazuddin (Chairman of Berjaya Food Berhad), Mr Kelvin Lee (Senior Merchandising Manager of 7-Eleven Malaysia Sdn Bhd), and Mr Jordan Lung (Senior Business Manager (CPG) of Berjaya Food Trading Sdn Bhd) were also at the launching event.
Launched for the first time in Malaysia, the Starbucks® Bottled Matcha Tea Frappuccino® is crafted with high-quality Matcha powder from Jeju Island, South Korea. The Matcha powder undergoes a fine steaming and grinding process, together with high-quality milk from New Zealand which provides a refreshing and delightful taste.
Starbucks® Bottled Black Tea Frappuccino® features a blend of Ceylon black tea from Sri Lanka, Dianhong tea from Yunnan Province in China and Assam tea from India. With the perfect combination of tea and milk, Starbucks® Bottled Black Tea Frappuccino® gives an authentic tea aroma and rich flavor which comes with a full-bodies flavor that lingers long after the first sip.
Starbucks’ Research and Development (R&D) team sources the tea globally to provide more choices of high-quality Starbucks beverages for consumers aside from in-store experience. To create the Starbucks® Bottled Matcha Tea Frappuccino® and Bottled Black Tea Frappuccino® with a distinct and smooth flavor that would appeal to consumers, Starbucks spent nearly a year sourcing for high-quality ingredients from distinguished tea producing regions worldwide.
Understanding the needs of young consumers, the Starbucks® Bottled Tea-Based Frappuccino® provides them with moments of relaxation and inspiration after a long day at work, or simply to create moments of joy shared amongst family and friends. Maintaining its sleek bottle design, the newly launched Starbucks ready-to-drink Frappuccino® Tea Series is the perfect treat for young consumers seeking a refreshing taste without compromising convenience.
For more information, please visit www.facebook.com/StarbucksMalaysia.