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Top 5 Mooncake Categories of AEON Members’ Choice Awards 2024
13 Sep
11:30

Top 5 Mooncake Categories of AEON Members’ Choice Awards 2024

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As the Mid-Autumn Festival approaches, AEON is excited to welcome this cherished occasion with the theme “You Complete My Mid-Autumn Festival 2024,” placing an emphasis on the warmth and unity of family gatherings.

aeon members choice awards 2024 you complete my mid-autumn festival cheras selatan mall

AEON’s offering of over 200 mooncake varieties ensures that every family’s celebration is made complete with their favorite treats. Building on last year’s success, which earned AEON a place in the Malaysia Book of Records for the largest variety of mooncakes, this year’s selection continues to expand, offering an even more impressive array to delight families.

The AEON Members’ Choice Awards 2024 was unveiled recently, celebrating the top five mooncake categories, chosen by AEON members themselves. This theme perfectly aligns with the festival’s focus on togetherness, where families reunite under the full moon, sharing memories, stories, and mooncakes in a tradition passed down through generations.

aeon members choice awards 2024 you complete my mid-autumn festival low ngai yuen

Low Ngai Yuen, AEON’s Chief Merchandise and Marketing Officer, emphasized the essence of family during this festival, stating, “The Mid-Autumn Festival is all about coming together, and our extensive collection of over 200 mooncake varieties is a reflection of that spirit. Mooncakes are more than a dessert—they symbolize the joy of reunion and the love shared among families. This year’s selection brings families closer together, creating the perfect setting for bonding and celebration.”

AEON members actively participate in shaping the future of mooncake trends by voting for their favorite mooncakes in the AEON Members’ Choice Awards. “Our members’ votes are invaluable in helping us decide on the next mooncake trend. This direct engagement ensures that our offerings resonate with what our customers love and expect,” Low Ngai Yuen added.

aeon members choice awards 2024 you complete my mid-autumn festival oversea most preferred mooncake brand

The “You Complete My Mid-Autumn Festival 2024” campaign also highlights AEON’s commitment to innovation and quality, presenting mooncakes that not only adhere to tradition but also push the boundaries of flavor and creativity. “Our collaboration with suppliers has allowed us to present unique flavors that enhance the festive experience. These mooncakes are designed to bring families and friends together, enriching the tradition and making every gathering special,” Low Ngai Yuen added.

The AEON Members’ Choice Awards 2024 recognized the following mooncakes for their outstanding qualities, further enhancing the celebration of family togetherness :

aeon members choice awards 2024 you complete my mid-autumn festival baker's cottage most popular mooncake

Most Popular Mooncake
Celebrating the best-selling mooncake that connects people through its delightful taste and nostalgic memories.
Winner: BAKER’S COTTAGE, WHITE LOTUS SINGLE YOLK

aeon members choice awards 2024 you complete my mid-autumn festival kam lun tai innovative mooncake flavor

Most Innovative Mooncake Flavor
Honoring mooncakes that push the boundaries with bold and adventurous flavors.
Winner: KAM LUN TAI, AVOCADO MOONCAKE

aeon members choice awards 2024 you complete my mid-autumn festival duria best snow skin mooncake

Best Snow Skin Mooncake
Recognizing the softest and most melt-in-the-mouth snow skin mooncake.
Winner: DURIA, 3D BLACKTHORN MUSANG KING SNOWY SKIN MOONCAKE

aeon members choice awards 2024 you complete my mid-autumn festival casahana reverie lantern best mooncake packaging

Best Mooncake Packaging
Acknowledging the most beautifully crafted packaging, perfect for gifting and sharing with loved ones.
Winner: CASAHANA, REVERIE LANTERN GIFT SET

aeon members choice awards 2024 you complete my mid-autumn festival oversea most preferred mooncake brand

Most Preferred Mooncake Brand
Awarded to the brand that has captured the hearts of AEON Members for its exceptional quality, tradition, and taste.
Winner: OVERSEA

aeon members choice awards 2024 you complete my mid-autumn festival

This Mid-Autumn Festival, AEON invites everyone to come together with family and friends, sharing moments of joy, reflection, and tradition under the full moon with a delicious selection of mooncakes that complete the celebration.

The “You Complete My Mid-Autumn Festival 2024” promotion will be available at selected AEON stores from now until 17 September 2024. For more information on AEON Mid-Autumn 2024, please visit https://aeonretail.com.my/midautumn2024.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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