“Biar Ori, Baru Sempoi” with F&N Teh Tarik on-the-go!
F&N Dairies Malaysia
FB : F&N Dairies Malaysia
*****
Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik.
With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N Teh Tarik in an on-the-go convenient format in April 2020 to address this need.
The new F&N Teh Tarik campaign reinforces the brand positioning “Biar Ori, Baru Sempoi” and features an exciting brand film and a theme song entitled “Biar Ori, Baru Sempoi, exclusively sung by popular homegrown singer and rapper, MK K-Clique.
It aims to resonate with open-minded Malaysian in a lively and stimulating manner – at the same time enabling those who want to enjoy their favourite Teh Tarik whenever and wherever they are.
Brewed using F&N’s signature dairy creamer and real tea, F&N Teh Tarik ORI provides a chilled Teh Tarik with a familiar sensation. Designed to be consumed on the go, F&N Teh Tarik is the perfect companion after a day at work or when you catch up with friends. Available in 2 variants – ORI and Less Sweet, and in both slim can and bottle format, making it the perfect drink with a satisfying taste that can be enjoyed anytime and anywhere!
“Initially made available during the height of the pandemic back in 2020, F&N Teh Tarik aimed to bridge the gap for those who were missing the authentic ‘mamak experience’. To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, we have launched this new campaign ‘Biar Ori’ which signifies the most original taste and ‘Baru Sempoi’ which means the coolest in its most awesome form to get closer to the hearts of every Malaysian and make sure the F&N Teh Tarik is available and accessible to everyone on-the-go anytime, anywhere,” said Tiffany Tan, Head of Marketing, F&N Dairies for F&N Beverages Marketing Sdn Bhd.
Staying true to the brand’s commitment to offer Malaysians vibrant and flavour-packed drinks wherever they are, the campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia that offers Malaysians a chance to ‘shake up’ their own can of Teh Tarik for the entire month.
The F&N Teh Tarik ORI and Less Sweet will also be launched onto East Malaysia shores this May, as part of the Brand’s efforts to extend its offerings to all Malaysians.
For more information on F&N Teh Tarik, please visit www.fn.com.my.
F&N Teh Tarik was launched at the height of the pandemic in April 2020 to give Malaysians an opportunity to still enjoy their favourite Teh Tarik at home. To elevate the experience of its launch, F&N also organised the first virtual mamak event in hope to give Malaysians a sense of escapism amid the Movement Control Order.
Made with F&N’s signature dairy creamer and real tea, F&N Teh Tarik offers the signature teh tarik taste that we all love in a convenient on-the-go format to be enjoyed anytime, anywhere.
The product currently comes in two variants – ORI and Less Sweet. Both variants were first launched in a bottle format back in April 2020, followed by a slim can format in June 2022. F&N Teh Tarik is produced and distributed by F&N Beverages Marketing Sdn Bhd, which is also part of FRASER & NEAVE HOLDINGS BHD group.