Heineken® Star Serve Bartender Finals 2019 @ S’mores, Jaya One

Heineken Malaysia

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Thanks for the wonderful invitation, I recently went to S’mores at Jaya One for the Heineken® Star Serve Bartender Finals 2019 event. The high-stakes finale saw 8 of Malaysia’s finest bartenders go head-to-head to prove their mastery of the perfect serve.

Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious, bagging the title of the best Heineken® bartender in the nation and will represent Malaysia at the Heineken® Global Bartender Finals in an all-expense-paid trip in Amsterdam. The rise to stardom and the recognition that comes with being the best-of-the-best is no easy feat – perseverance and dedication are required to hone the art of a perfectly served Heineken®.

Heineken® Star Serve is a programme under Heineken Malaysia Berhad’s (HEINEKEN Malaysia) Star Academy, aimed at training bartenders to deliver the perfect serve of Heineken® every time.

Now in its 6th year running, Draught Masters and Heineken® Star Serve professional trainers took a trip through Malaysia to teach the Heineken® Star Serve pouring ritual. Covering 8 cities, over 600 bartenders were trained. This journey saw the competition whittled down to the 8 finalists who battled for the crown at the Heineken® Star Serve Bartender Finals 2019.

The 8 finalists who represented their cities are as follows :

* Evans Yenebal Alex from The Beer Factory Summerton, Penang
* Jack Loh from Maze Eatery and Bar, Ipoh
* John Michael N Tecson from The Beer Factory Bandar Puteri, Petaling Jaya
* Nicklaus Amor P Gabudao from Three Stooges Bistro, Jaya One, Kuala Lumpur
* Teng Tin Tau from La Premiur, Tun Aminah, Johor Bahru
* Tambak Eko Prananda Tarigan from The Beer Factory, Malacca
* Sharon Tan Shwu Wha from Hilton Hotel, Kuching
* Julio Jeremy Joachim from Tamu Bar, Kota Kinabalu

The Heineken® Star Serve pouring ritual involves 5 steps: rinse, pour, skim, check and serve. These 5 steps are what sets Heineken® apart from other beers, ensuring bartenders from around the world deliver a premium Heineken® draught beer every time, no matter where you are.

Mastery of the ritual, however, is not enough to guarantee the top spot at the Heineken® Star Serve Bartender Finals. Personality and charisma are vital in achieving the Star Factor that makes a bartender stand out from the crowd.

HEINEKEN Malaysia’s Star Academy is dedicated to provide a better drinking experience to fans of their world-class brews all across the country. This training provides knowledge and helps bartenders hone the art of perfect serve, delivering world-class beers and ciders at a world-class standard. For more information on Heineken®, log on to www.heineken.com/my.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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