FB : BMS Organics
Thanks to the wonderful invitation, I recently went to the opening ceremony of BMS Organics store in Mid Valley Megamall, as well as the campaign launching of Meat Free Monday Malaysia in collaboration with celebrity chef Chef Wan.
Having a healthy, balanced diet is an essential part of maintaining a healthy lifestyle. However, more often than not, it is easier said than done in Malaysia, a multiracial country renowned for its Malay, Chinese, Indian and Peranakan cuisines. It becomes even harder when most of us believe that healthy food offers less pleasure to the taste buds.
Celebrity chef Datuk Redzuawan Ismail or fondly known as Chef Wan, is now on a mission to help Malaysians eat healthy and to dispel the misconception about healthy foods. To achieve this, a strategic collaboration has been formed between Chef Wan and BMS Organics, a leading retail chain in promoting healthy organic living.
“BMS Organics and Chef Wan share a common vision?to help Malaysians eat healthy and lead a wholesome lifestyle. By harnessing Chef Wan’s culinary passion and expertise, we can create delicious, nutritious Malaysian dishes by using our organic, eco-friendly produce and products,” said BMS Organics COO, Mr Terry Lee.
Together, Chef Wan and BMS Organics are dishing out 3 Malaysian favourite dishes, the Nasi Lemak, Organic Soya Milk Curry Laksa and Asam Laksa Vermicelli Soup, each given a new twist.
“We Malaysians love our lip-smacking cuisines, especially curry and meat, but our passion for flavoursome food has become increasingly unhealthy. As a chef, I take it my calling to help Malaysians develop a healthy eating culture,” said the internationally renowned chef.
According to a 2013 study by UK medical journal Lancet, Malaysia has been rated as the highest among Asian countries for obesity. Compared to global rates of around 30%, nearly 45% of Malaysian men and 49% of Malaysian women are overweight or obese. Obesity is known to be one of the risk factors of diabetes and heart diseases?the number one silent killer in Malaysia.
“It is generally known that our daily diet tends to lack wholesome fibre. That’s why in this quest for a healthier Malaysia, I have given our most-loved dishes extra fiber power by choosing fresh organic vegetables and products from BMS Organics,” said Chef Wan.
Less Meat, Better Health
In fact, many leading health organizations in the world now encourage people to cut down on their meat intake to promote overall well-being. A 2010 study by Oxford University’s Department of Public Health discovered that eating meat no more than 3 times a week could prevent 31,000 deaths from heart disease, 9,000 deaths from cancer and 5,000 deaths from stroke. A study by American Diabetes Association found that people following a meatless diet had a decreased risk of Type 2 diabetes too.
As organic foods are rich in fiber but low in sugar and fat, they help to reduce the risk of high cholesterol and high blood pressure caused by unhealthy diet. Certified organic produce and products are free from pesticides, artificial flavours, colours and preservatives. As such, they also help lower exposure to chemicals that are harmful to our health.
In line with the increasing awareness of the health benefits that accompanies the reduction in meat consumption, a movement popularly known as Meat-Free Monday is now growing across the globe. It encourages people to skip meat on Monday to improve their health and the health of the planet. This is because meat production generates nearly 20% of man-made greenhouse gasses that accelerate climate change and consumes 20 times more fuel to make feed for beef than plant-based protein.
“Our collaboration with Chef Wan is part of our initiative to promote Meat-Free Monday. By skipping meat on Monday every week or once a week and substitute it with tasty, healthy meatless meal, we can make a world of difference to our health and the planet,” said Terry Lee.
The three wholesome organic recipes by Chef Wan will be made available on BMS Organics’ official website at bmsorganics.com.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010