• Tuesday, 2 June 2020
Fish Fry Day Campaign @ Pacific West Malaysia
30 May

Fish Fry Day Campaign @ Pacific West Malaysia

Pacific West Malaysia

FB : Pacific West Malaysia


Thanks for the wonderful invitation, I recently went to Fish Fry Day Campaign launching by Australia’s food brand Pacific West, which will run from June till July 2016 to encourage Malaysians to eat more fish for better health.

fish fry day campaign pacific west malaysia

The Fish Fry Day campaign’s main objective is to create awareness amongst Malaysians on the benefits of eating fish at least 2 to 3 times a week as well as introduce Pacific West’s wide range of value-added fish products to customers.

fish fry day campaign pacific west malaysia saw lip teik

“A study in 2014 by Infofish revealed that Malaysians are among the world’s top fish consumers, eating at least 56.5kg of fish per person each year. This statistics is way above the world average of below 20kg per capita, and is even slightly ahead of Japan. What this indicates is that Malaysians are already informed of the goodness of a fish-rich diet, which will benefit one’s total health and wellbeing. Our Fish Fry Day campaign is a corporate effort to continually remind Malaysians of this good habit where we consume fish on a regular basis for better health,” says Mr. Saw Lip Teik, Director of Pacific West Malaysia.


To further reiterate the campaign’s message, Pacific West has published a recipe book collection by celebrity chefs such as legendary Australian TV personality Peter Russell Clark; Astro TV presenter, Yum Yum Publications owner and author of several recipe books Agnes Chang; South Africa’s Pinnacle Chef and esteemed judge of the World Association of Cooks’ Societies Garth Stroebel; Chef Zam and Bryan Ong, as well as Pacific West chefs like Garry Edson, Mario Bruno, Neil Cane, James Semple and MC Leong.

fish fry day campaign pacific west malaysia chefs

The chefs have developed their own recipes using fish as the main ingredient with easy-to-follow steps. Printed copies of the recipe book will be distributed during Pacific West’s nationwide roadshows at retail stores from June to July 2016 and as a complimentary collection with selected publications.

fish fry day campaign pacific west malaysia recipes

Aside from the book, these recipes and many more will be available online via Pacific West’s website (www.pacificwestfoods.com), Facebook page (Pacific West Malaysia), and YouTube (Pacific West) for viewing and downloading.


Customers who purchase RM50 and above worth of Pacific West value-added seafood products in a single receipt at any retail stores during the campaign will also stand the chance to win a kitchen makeover by Verra Kitchen worth RM15,000. There will also be 10 consolation prizes up for grabs – RM1,000 Verra Kitchen voucher and RM100 Pacific West products each.

fish fry day campaign pacific west malaysia contest verra kitchen

Via the Fish Fry Day campaign, Pacific West will sponsor a full-year’s supply of Pacific West value-added fish worth RM60,000 to 3 orphanage homes – Children’s Protection Society (CPS) and Shan’s Children Home in Penang, and House of Joy in Kuala Lumpur, as part of its corporate social responsibility. This sponsorship not only introduces the goodness of Pacific West products to the children but also exposes them to the benefits of eating fish in turn teaching them about healthy eating as well as providing quality food as part of their diet.

fish fry day campaign pacific west malaysia jordan yeoh fitness model

Notable personalities like Malaysian fitness model Jordan Yeoh will also do their part to spread awareness for Fish Fry Day by sharing tips and cooking ideas on their social media networks using the hashtag #PacificWestFishFryDay during the campaign period. Those interested to learn more about the campaign as well as the benefits of eating fish can also search for more information, tips, ideas and recipes using the same hashtag.

fish fry day campaign pacific west malaysia chef sherson lian

“We hope that our Fish Fry Day campaign will inspire more Malaysians to pick fish as their main protein for their meals. Our recipe book and online community are great starting points for those who need suggestions and ideas on how to make fish a delicious yet easy-to-cook dish,” says Saw. “Pacific West is a brand many around the world have come to trust and rely on for quality value-added seafood products.”

fish fry day campaign pacific west malaysia popcorn fish

Pacific West products can be found nationwide in retail stores. For more information, please visit www.pacificwestfoods.com or Pacific West Malaysia’s official facebook page www.fb.com/pacificwest.my.


More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010

Related Post : Pacific West’s Best Cook Is At Home Cookshow @ Evolve Mall, Ara Damansara


    Sunshine Kelly

    June 2, 2016 at 12:37 pm

    I termiss this event I think I have some work to do on that day. I have tried their product and its quite good.


    June 1, 2016 at 12:37 pm

    I’ve always love Pacific West products. That popcorn fish is definitely one good idea for my Saturday night movie snack!

    Miera Nadhirah

    June 1, 2016 at 12:37 pm

    pop corn fish looks pretty interesting… how does it taste like… must go get some to try I guess

    Fadzi Razak

    May 31, 2016 at 12:37 pm

    I used to buy this fish fillet. but now not anymore because we cutting it out of our groceries item to save budget

    Jacqueline Khoo

    May 31, 2016 at 12:37 pm

    I tried it before and taste really nice! Hope can grab it this weekend and cook at home!

    Kylie cre8tone

    May 31, 2016 at 12:37 pm

    I tried this brand before, not bad.. nice.. Great event there!

    Rane Chin

    May 31, 2016 at 12:37 pm

    wah Glasshouse really happening. like every event is held there nowadays haha. btw I love the fish fillets from pacific west

    Rawlins GLAM

    May 31, 2016 at 12:37 pm

    I love to eat fish, especially ikan bakar. Hehehe.
    And kudos to Pacific West for the good deeds that they are doing to the orphanages.

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