Thanks to the wonderful invitation, I recently went to the launching event of ‘CNY Most Wanted Kitchen Challenge 2017’ reality web series by ELS Group.
A household brand since 1918, Eng Lee Seng (ELS) is well recognized as a pioneer manufacturer of sesame oil, as well as varieties of other oriental sauces, pastes, vinegar and seasonings.
Offering affordable superior quality products and services, ELS Group was selected to receive the award “Entrepreneur Excellence” in year 2004.
Produced by Redboy Productions, a series of live on ground roadshows will be held this November 2016 in 6 major cities (in selected ELS group dealer’s outlets) across Malaysia for participants to register themselves in the challenge.
How to take part in the ‘CNY Most Wanted Kitchen Challenge 2017’?
Step 1 : Terms of Entry
Purchase any Eng Lee Seng products during the roadshow.
Step 2 : Application
Present the receipt of purchase and fill up the entry form at the roadshow counter.
Step 3 : Selection for Entry
5 lucky winners (based on a lucky draw by ELS Group dealer) will be selected from each roadshow and will each receive a hamper of ELS Group sponsored products.
Step 4 : Video for Entry
Redboy Productions will capture on video (short highlight), the 5 lucky winners of each roadshow cooking with ELS products.
Step 5 : Qualifying for Final
Contestants’ videos will be posted to www.fb.com/elsgroup1918 for voting (1x highest viewed video from each roadshow will reach the final).
Final of the show will take place at Jaya Shopping Centre (Petaling Jaya) from 2:30 pm till 5 pm on 6th January 2017. The finalists will be judged by famous cooking host and culinary expert Agnes Chan.
Contestants will randomly draw from a ready-planned menu set by ELS group. They are required to shop at the nearest supermarket for their ingredients with a budget of RM100, then will have to cook live on stage within the allocated time. Judging will be based on Creativity (30%), Presentation (20%) and Taste (50%).
So, what are the attractive prizes?
Grand Prize : RM3,888
2nd Prize : RM1,388
3rd Prize : RM688
Consolation Prize (3x) : RM388
10 voters win on Facebook : Hamper
If you are good in cooking, grab this opportunity now to showcase your talent and win some great prizes for a happier Chinese New Year celebration. Check out www.fb.com/elsgroup1918 for more information and updates.
More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010