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Energizer Shop In The Dark with Virtual Reality Challenge

Energizer Shop In The Dark with Virtual Reality Challenge
06 May
10:16

Energizer Malaysia

FB : Energizer Malaysia

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Thanks to the wonderful invitation, I recently went to check out the third leg of Energizer ‘Shop In The Dark’ 2017 campaign’s entry submission at MYDIN USJ, following the Facebook Digital Contest and mail-in entries which launched in early April.

energizer shop in the dark campaign with mydin

Energizer is once again organizing the ‘Shop In The Dark’ 2017 for its loyal fans in partnership with MYDIN where shoppers will be in the running to win a shopping spree worth RM3,500!

energizer shop in the dark campaign with mydin virtual reality challenge

This year brings about an additional twist with the Virtual Reality (VR) Challenge to the roadshows where shoppers will be shopping in the dark through a VR machine. Shoppers who are interested to participate through the roadshows or mail in entry are required to provide a proof of purchase with a minimum of RM10 worth of Energizer or Eveready products.

energizer shop in the dark campaign with mydin

“After last year’s performance at the grand finale, we felt that we needed to up the game to keep our participants on their toes. The new virtual reality ‘Shop In The Dark’ 2017 challenge at selected MYDIN stores offers an entirely different experience of shopping in the dark. Shoppers will enter our virtual store with a list of items to look for within a fixed time. This will be a whole new experience of shopping in the dark for the eyes and ears. With our Energizer Max batteries which is now 8x longer lasting, we are certain you can find your way,” said Mr Lee Kim Chye, Energizer’s Business Director (Malaysia and Singapore).

energizer shop in the dark campaign with mydin lee kim chye

“MYDIN is thrilled to be collaborating with Energizer once more for this fun and interactive campaign for our shoppers and Energizer’s users. MYDIN and Energizer have been working very closely for more than 30 years and the ‘Shop In The Dark’ 2017 campaign continues our long-standing business partnership in a way that everyone can enjoy,” said Datuk Wira (Dr.) Haji Ameer Ali Mydin, Managing Director of MYDIN, the largest and one of the most established Malaysian-owned retailers involved in wholesale and retail business.

energizer shop in the dark campaign with mydin location

In addition to the on ground roadshows, shoppers and Energizer users can submit their entry via the Facebook Digital Contest and mail-in entries. The VR challenge roadshows will take place at four selected MYDIN stores located in Selangor, Penang, Negeri Sembilan and Johor:

* MYDIN USJ, Subang Jaya, Selangor : 5 – 7 May 2017
* MYDIN Pelangi Indah, Johor : 12 – 14 May 2017
* MYDIN Senawang, Negeri Sembilan : 19 – 21 May 2017
* MYDIN Bukit Mertajam, Penang : 26 – 28 May 2017

Four winners from the roadshows challenges, five winners from the mail-in entries and one winner from the Facebook Digital Contest will win an eight-minute shopping spree bonus worth up to RM3,500 each during the contest finale which will take place at MYDIN USJ Subang Jaya in July.

In the shopping spree, the winners can load up anything they wish (with restrictions and pre-imposed parameters) into their shopping cart. The items in the shopping cart will be paid in full by Energizer up to RM3,500.

For more information, kindly visit www.fb.com/EnergizerMY.

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