Jack ‘n Jill Calbee
Do you like potato chips?
Thanks to the wonderful invitation, I recently went to Sunway Pyramid for the launching of Jack ‘n Jill Calbee, a new brand of potato chips that will entice Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by many savoury snack eaters.
This is the collaboration between URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee”. Jack ‘n Jill Calbee will definitely be a hit especially with movie and video buffs, and is purposefully making its presence known through pre-movie advertising screenings held at selected GSC Cinemas, in addition to commercials on Youtube, Facebook, Instagram and other popular video streaming sites.
The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are favourite flavours among snack food consumers in the country.
The Classic Salted is my personal favourite flavour, where crispy potato chips are seasoned with salt, a time-honoured favourite among locals.
URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.
“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours,” said Mr Brian Go, General Manager of URC Malaysia and Singapore.
“Moreover, I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens,” added Mr Brian.
Alvin Chong also showed up at the launching event as special guest. He sang few songs to entertaint the guests as well as his fans. Alvin also invited few people up on stage to play some interactive games with him, and winners get to walk away with attractive Jack ‘n Jill Calbee goodies bag.
Customers can take part in the “Level Up Purchase and Win” contest, where every purchase of Jack ‘n Jill Calbee Potato Chips worth RM5 at participating outlets nationwide will entitle the purchaser an opportunity to win up to RM25,000 worth of prizes!
Interested to try? The Jack ‘n Jill Calbee Potato Chips comes in 2 sizes, a 60-gram trial pack (RM2.85) and a 170-gram family pack (RM5.95). You can get it at your nearest retail outlets, convenience stores as well as hyper and super marts across Malaysia.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010