• Wednesday, 18 September 2019
New Jack ‘n Jill Calbee Potato Chips
07 Jan

New Jack ‘n Jill Calbee Potato Chips

Jack ‘n Jill Calbee

FB : Jack ‘n Jill Calbee Malaysia


Do you like potato chips?

jack n jill calbee potato chips sunway pyramid

Thanks to the wonderful invitation, I recently went to Sunway Pyramid for the launching of Jack ‘n Jill Calbee, a new brand of potato chips that will entice Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by many savoury snack eaters.

This is the collaboration between URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee”. Jack ‘n Jill Calbee will definitely be a hit especially with movie and video buffs, and is purposefully making its presence known through pre-movie advertising screenings held at selected GSC Cinemas, in addition to commercials on Youtube, Facebook, Instagram and other popular video streaming sites.

jack n jill calbee potato chips flamin chilli flavour

The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are favourite flavours among snack food consumers in the country.

jack n jill calbee potato chips classic salted flavour

The Classic Salted is my personal favourite flavour, where crispy potato chips are seasoned with salt, a time-honoured favourite among locals.

jack n jill calbee potato chips flavours

URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste. The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.

jack n jill calbee potato chips brian go general manager urc

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours,” said Mr Brian Go, General Manager of URC Malaysia and Singapore.

jack n jill calbee potato chips sunway pyramid launching

“Moreover, I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens,” added Mr Brian.

jack n jill calbee potato chips sunway pyramid alvin chong

Alvin Chong also showed up at the launching event as special guest. He sang few songs to entertaint the guests as well as his fans. Alvin also invited few people up on stage to play some interactive games with him, and winners get to walk away with attractive Jack ‘n Jill Calbee goodies bag.

jack n jill calbee potato chips level up purchase and win contest

Customers can take part in the “Level Up Purchase and Win” contest, where every purchase of Jack ‘n Jill Calbee Potato Chips worth RM5 at participating outlets nationwide will entitle the purchaser an opportunity to win up to RM25,000 worth of prizes!

jack n jill calbee potato chips smoky bbq flavour

Interested to try? The Jack ‘n Jill Calbee Potato Chips comes in 2 sizes, a 60-gram trial pack (RM2.85) and a 170-gram family pack (RM5.95). You can get it at your nearest retail outlets, convenience stores as well as hyper and super marts across Malaysia.


More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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