“Celebration of Flavours” Summer Fruits Campaign by Taste Australia
Taste Australia Malaysia
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From peaches to plums, nectarines and apricots, Australian summer fruits are in season now!!
Thanks for the wonderful invitation, I recently went to AEON Metro Prima for the launching event of “Celebration of Flavours” campaign by Taste Australia. Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets.
Why not usher in the festivities the auspicious way with the bounty of summer fruits from Australia. Chinese New Year and Valentine’s Day will be all that much sweeter with these tasty luscious fruits.
Do you know that stone fruits such as nectarines, peaches, plums and apricots have cultural significance for Chinese New Year as the fruits symbolise long life and prosperity. These Australian summer fruits make perfect gifts as well because of their round shape and gold and red hues are said to symbolize prosperity and bring the recipient good fortune throughout the year.
Mr Liew Kong Cheng, Business Development Manager of Austrade Malaysia, explained that Australian produce are usually highly sought after due to their deeper flavours and freshness. “Thanks to Australia’s warm climate and hot summers, the stone fruits come out sweeter and juicier. The proximity to Asia also ensures Malaysians have access to Australia’s freshest seasonal produce,” he added.
Taste Australia engaged Celebrity Masterchef, Abang Brian to kickstart the season with great recipes that Malaysians will love.
He shared an unconventional Yee Sang recipe made sweeter and healthier with Australian summer fruits, such as succulent Australian White and Yellow Peaches, White and Yellow Nectarines, and Black, Red and Dapple Plums. “The flavours of these stone fruits are incomparable – some sweet, some tart, and the combined flavours in a recipe such as Yee Sang is simply divine,” said Abang Brian.
Abang Brian also shared a recipe for Romantic Peach and Chocolate Trifle layered lovingly with juicy peaches and white chocolate cream, decorated with peaches and red plum.
Can be enjoyed in so many different ways, these fruits are perfect as snacks on their own, sliced up in fruit or leafy salads, delectable in baked and fresh desserts, perfect with creamy ones, great stewed, grilled, poached, pureed, baked or even sautéed. It also makes excellent jams, chutneys, pickles, compotes and sorbets.
Head down to participating retailers including Jaya Grocer, Village Grocer and AEON supermarkets to catch the Taste Australia campaign in action and try these flavoursome summer fruits.
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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010
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