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Thanks to the lovely invitation, I recently had the chance to attend BOMBERG’s exclusive media preview held at Providence KL to launch their BOLT-68 collection in Malaysia.

[portfolio_slideshow include=”10789″] Picture credit to www.isaactan.net

According to BOMBERG CEO Giancarlo Mantuano that while BOMBERG was only launched in 2012 it has successfully cultivated a loyal fan base that enjoys the non-conformist nature of the Brand.

“We made the exciting decision to expand to Malaysia as we are aware that watch lovers here are trend setters, who appreciate the details that makes a great timepiece. We have decided to launch BOMBERG with its BOLT-68 collection, because we feel it represents the essence of our brand – reinterpreting the traditional wrist watch,” he adds.

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The BOLT-68 collection was launched in 2014, and was aptly named to represent the brand’s entire DNA. The number 68 references one of the most significant years of the 20th Century ushering in new social parameters and changes.

BOLT-68 highlights the strong and functional strength of the watch design. The paradox of this collection is that it’s stylish and bold, twisted and relevant, rebellious yet totally uncompliant with Swiss watch standards.

BS45GMTSS.002.3 (Blue GMT)
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BS45GMTSS.006.3 (Rose Gold GMT)
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BS45CHPGM.019.3 (Grey Camo Chrono)
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BS45CHPBA.012.3 (Black Chrono)
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BS45CHPBA.015.3 (Yellow Chrono)
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BS45CHPBA.011.3 (Red Chrono)
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BS45CHPBA.024-1.3 (Skull Chrono Limited Edition)
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The BOLT-68 collection consists of 18 statement pieces imposing its own rules on the traditional world of watch-making. With each stainless steel casing it features a technical novelty where the buttons and the crown are placed at 12 o’clock.

The timepieces are dual functional with a bayonet system that separate the case to the strap, to be attached to robust medallions and oversized links in order to become a trendy pocket watch. With its immaculate and flawless visual presentation, this timepiece reaches new levels of chic avant-garde for rebellious go-getter.

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BOMBERG Chairman Rick De La Croix had a vision to create and establish a long-standing watch brand with international exposure, creating a new and uncontested market space rather than competing in an existing one. He conceptualised a brand that sees beyond focusing on competitors, but rather concentrates on the needs and desires of its target community.

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Many local celebrities and fashionistas including Peter Davis, Joe Flizzow, Roen Nagapan, Carey Ng and Sarah Lian were spotted wearing these statement timepieces from the BOLT-68 collection. The well-designed standout watches made their outfits on point.

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BOMBERG is available at the following Watatime outlets:

• Pavilion Shopping Mall (Lot No 2.61, Level 2, Pavilion Kuala Lumpur) Tel: 017-2492066
• KLCC Shopping Mall (Lot No C28A, Concourse Floor Suria KLCC) Tel: 017-3350866
• Mid Valley Megamall (Lot No G-055, Ground Floor) Tel: 017-2520866
• 1 Utama Shopping Centre (Lot G107, Ground Floor) Tel: 017-2483066
• Sungai Wang Plaza (LG144) Tel: 017-2480866
• Sunway Pyramid Shopping Mall (Lot G1.61, Ground floor) Tel: 017-2573066
• Subang Parade (LG19, Lower Ground Floor) Tel: 017-2473066
• Mahkota Parade (Lot G52, Ground Floor) Tel: 017-2070266
• IOI City Mall (G-45 Ground Floor, IOI City Mall, Lebuh IRC, IOI City, 62502 Putrajaya) Tel: 03 8957 2018
• Kinta City Shopping Centre (G16, Ground Floor) Tel: 017-2482066

For further information, kindly visit www.bomberg.ch/en and facebook.com/bombergofficial