Tiger Beer

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Thanks for the wonderful invitation, I recently went to Rooftop Avenue K for Tiger Bites Street Food Festival, to celebrate the amazing reception the campaign has garnered after a solid two months quest for the best street food gems.

The rooftop of Avenue K had transformed to resemble popular street food markets of Kuala Lumpur, and a scrumptious spread of popular Malaysian hawker food were dished out at the al fresco dining festival.

Roaring Passion and Bite Me Cherry, two specially created Tiger Beer cocktails to welcome foodies, who were in for a treat and spoilt for choice as they indulged in the wide array of yummy nom noms and ice cold Tiger Beer while taking in the rugged contours of Kuala Lumpur’s city skyline.

Exciting activities such as ‘Go Nuts for Nuts’ and ‘Get Your Balls Straight’ kept the guests entertained.

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“At the start of this campaign, we sent out fellow foodies on a quest for lesser known street food gems and I am happy to say that the reception was amazing. We’ve uncovered some great finds. It goes to show Malaysians love uncaging new things and sharing their discoveries with fellow food lovers out there. As the campaign comes full circle, we decided what better to celebrate the success of Tiger Bites than to host a celebration with some of the best hawker food there is in town. It’s also put together in recognition of the efforts by the many food lovers and explorers that have made this initiative a success,” said Tiger Beer marketing manager Jessie Chuah at the event.

Back in August, Tiger Bites challenged foodies to a gastronomical hunt around Malaysia to uncage hidden street flavours. Embarking on roads less traveled, food lovers traversed the country in search for rare but yummy hawker nom noms, pinning their discoveries on Tiger Beer’s microsite www.tigerbites.com.my for others to explore.

Prizes such as 18 sets of GoPros, phone lenses and selfie tripods were rewarded to participants of this 11 week long contest. The participant who put together the best street food trail (which combines the most number of pins dropped and total distance travelled) was identified and awarded with an all-expenses paid trip for two to Taiwan where more great meals await.