Pure South™

Web : Pure South™

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My mum is a good cook! Gives her anything and she can whips out a delicious feast in no time.
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I knew this Pure South™ brand from a foodie friend of mine. According to him, Pure South™’s lamb, a brand synonymous with grass-fed and free range sheep from New Zealand, has the sweet flavors and tender cuts to give diners a unique experience, and that sounds tempting to me.
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Pure South™ New Zealand’s lamb, beef and venison are the result of more than 50 years of excellent farming practices, continually improving systems, strong global connections, and the endless quest for innovation. The sustainable, grass-fed process enables Pure South™ to export products to 65 different countries and still maintain a relatively low carbon footprint.

Pure South™ is currently the predominant brand under Alliance Group. The Alliance Group is a co-operative owned by approximately 5,000 farmer shareholders and has eight processing plants spread across the South and lower North Island. Alliance group is committed to supplying a premium, sustainable solutions to top-end retail and food service consumers and manufacturing customers – maintaining its position as the leading red meat food processing company in New Zealand.

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Lamb can be prepared in so many ways, not just in roasts and stews. Malaysians should try the different cuts with Asian flavours for a familiar feel of home without compromising on the distinctive taste of succulent meat.

My mum’s baked lamb recipe is very easy. First, chop the Pure South™’s lamb into sections, then rinse and drain well.
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Marinate it with a mixture of chopped garlic, shallot, grated ginger, shaoxing wine, light soya sauce, sugar, corn flour and pinch of pepper for 20 minutes.
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Place the meat in a preheat oven to 220 Celsius and bake it for 20 minutes. Remember to turn it over half way through cooking and brush with honey for a nice color coating.
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Taadaa, the final product! Pure South™ lamb never administered antibiotic, steroid or growth hormones. The result is the most succulent, nutritious meat products you can put on the table, and a name associated the world over with an outstanding culinary experience.

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This festive season, Pure South™ has partnered with leading supermarkets Village Grocers and Jaya Grocer to bring the taste of New Zealand goodness to consumers. The Pure South™ Chilled Lamb is available at Village Grocer in various cuts namely, Whole leg, Boneless Lamb Leg, Rack of Lamb, Hindshank, Tenderloin, Boneless Shoulder (Bangsar Outlet), and Shortloin (Bangsar outlet).

At Jaya Grocer’s Pure South cuts available are Whole Leg, Boneless Lamb Leg, Rack of Lamb, and Tenderloin/Shortloin/Hindshank (only at Intermark outlet). Any purchase of RM250 and above will receive a complimentary Pure South™ cooler bag.

Start the year on a high note with New Zealand’s Pure South™ Lamb.

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More photos at FOOD Malaysia facebook page, a Malaysian food blogger since 2010

Sheep photo taken from internet & Pure South™ packaging photo taken from Isaactan.net.