My Fin My Life

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Thanks to the wonderful invitation, I recently went to The School at Jaya One for a simple yet meaningful My Fin My Life Photography Contest prize giving ceremony.

“My Fin My Life is an initiative by WWF Malaysia to reverse the present scenario of high shark fin consumption in Malaysia by engaging the public and businesses to unanimously pledge not to consume shark fin soup and products. In line with the WWF Malaysia goals, The School by Jaya One embarked on a creative journey to instill the idea of shark conservation via the love of photography,” said Miss Jessica Yeoh of Tetap Tiara (M) Sdn Bhd (The School).

My Fin, My Life Photography Contest was a successful one with approximately 40 entries, where few good pieces were being showcased to the public at The School here.

The winner Patrick Ong with his work “When the buying stops, the killing stops”. 5 other consolation prizes were won by Chan Hoi Yee, Nicole Ng, Felix Goh, Ahmad Fathullah Bin Marzuki and Adam Hew.

He walked away happily with a Nikon Keymission 360 as the grand prize!

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Life-size Hammerhead Shark Sculpture by Louise Low

The shark is made of recycled plastic bottles, broken mirror and steel. The plastic bottles indicate human-made debris in the ocean that is slowly suffocating marine life. Sharks are bio-indicators of a healthy marine environment, and a shark filled with trash shows a different message.

The broken mirror, which is the artist’s signature, indicates the valuable parts of the shark that is in demand for shark fin soup. And the tear is the shark’s grief over the loss of life for the ‘status soup’. The shark is saying “My Fin My Life”.

“It is important that we have more partners in supporting our conservation initiatives. We aim to educate and create more awareness for the younger generation in hopes to take out the Shark Fins dish in the menus of restaurants national wide,” said Miss Jessie Chew from WWF Malaysia.

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In-conjunction with this event, the Leo Clubs in Selangor were invited for a day camp at The School. They had the opportunity to take part in creating a shark model from recycled and used materials.

Eco-drumming workshop and performance by Eco Schools.

The students from various schools and colleges also went around The School to encourage the public to pledge to the My Fin My Life initiative to stop eating shark fins! Apart from that, they also visited the recycling center at the mall to learn the innovative way of automated recycling process.

Visit www.myfinmylife.com now to be a shark hero and pledge to support this cause.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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