FB : Alcon Malaysia
Thanks to the wonderful invitation, I recently went to the launching event of AIR OPTIX® plus HydraGlyde® contact lenses by Alcon, the global leader in eye care and a division of Novartis.
Do you know that, protein and lipid (oil) deposits can build-up on monthly contact lenses over the time, making them dry and blurry to wear. Add on residue from cosmetic products can further compromise clarity of vision and make the lenses uncomfortable.
By combining two leading technologies, SmartShield™ Technology and HydraGlyde® Moisture Matrix, AIR OPTIX® plus HydraGlyde® monthly disposable contact lenses are designed to reduce blurry vision throughout the entire month of wear. Wearers now no longer need to settle for cloudy vision or dryness mid-way through the month.
“What is different about the AIR OPTIX® plus HydraGlyde® contact lenses is their ability to deal with two problems at once – deposit build-up and the need for moisture throughout the day,” said Sandeep Tewari, Country General Manager of Alcon Malaysia. “We don’t believe contact lens wearers should settle for blurred vision part way through the month or dry, uncomfortable vision at the end of the day. Users can now do more of the things they love, without having to settle for anything less than comfortable and clear vision.”
SmartShield™ Technology, which is a proprietary technology only available on AIR OPTIX® contact lenses, creates an ultra-thin protective layer on the lens’ outer surface that shields the contact lens wearer from these deposits. The contact lens wearer has a positive experience with protection from everyday irritants and the added benefit of consistently clear vision.
HydraGlyde® Moisture Matrix is the second technology that allows users to experience a lasting moisture boost by attracting and retaining moisture on the lens. This technology envelopes the lens in moisture and provides longer-lasting hydration after 16 hours, delivering comfort for active and on-the-go individuals that want peace of mind.
The launching event also introduced the #NeverSettle campaign fronted by Germaine Yeap, a 32-year old former banker turned Muay Thai fighter and stunt woman, who perfectly embodies Alcon’s emphasis on having clear vision at all times.
Germaine’s #NeverSettle attitude meant that she always had a clear picture of what she wanted to accomplish, and she persevered to achieve her goals despite setbacks that stood in her way. In the same way, clear vision is absolutely critical for Germaine during her fights. Using AIR OPTIX® plus HydraGlyde® contact lenses allows Germaine to see clearly and comfortably, without interruption, setting the stage for her to focus on doing what she does best.
The story of how she maintains clear vision across all aspects of her life, from sight to career needs, is a reminder to #NeverSettle for anything less than you deserve.
AIR OPTIX® plus HydraGlyde® monthly disposable contact lenses are available across Malaysia in boxes containing 3 lenses, with a recommended selling price of RM86.90 per box (including GST).
Please see your eye care professional for more details. Visit Alcon Malaysia’s Facebook page at fb.com/alconmalaysia to learn more about the newest member of the AIR OPTIX® family of contact lenses.