Galeeveurs Berhad

FB : Galeeveurs Berhad

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Thanks to the wonderful invitation, I recently went to the launching event of Malaysia’s first integrated F&B incubator ecosystem by Galeeveurs Group. Aiming to safeguard the soul of local food culture for future generations, it offers six specialized services for the Malaysian F&B industry.

With known F&B brands such as Kim Lian Kee, Ten Years, and Sunny Cha under the group, Galeeveurs comprised of a team from varied expertise offering specialized services such as Brand strategy and marketing, Management services, Centralised production factory, F&B education, IT development and Financial assistance.

“By positioning ourselves as the first integrated F&B incubator ecosystem, we hope that F&B legacies will be sustained using this ecosystem,” said Dato’ Henry Lee, founder and chief executive officer of Galeeveurs Group. “As the fourth-generation successor of Kim Lian Kee, I believe local Malaysian food holds a special way of uniting people, bringing fond childhood memories and has good potential to be introduced on a global level. Thus, it would be devastating if one day it is not accessible by the public.”

“There is a continuous demand for local food, especially the exceptional ones. However, we see a plaguing problem of longstanding hawkers closing their stalls due to old age and unavailability to find successors to continue the business,” explained Mr Victor Bong, co-founder and chief operating officer of Galeeveurs Group.

Galeeveurs aims to conserve the authenticity of local food. Therefore, each brand will go through the process offered within the six services to optimise the brand’s potential.

“These services by Galeeveurs acts as a stepping stone for them to excel, where Galeeveurs steps in with a solution to mitigate the problem. We not only provide strategic counseling but assist in implementing the business. This solution benefits those without successors, young successors who wants to continue the legacy or for business newcomers interested to be in the F&B industry,” said Mr Victor.

Galeeveurs is looking for more partners that are keen to contribute and help them grow, as they are currently planning to expand and aiming for IPO listing. Galeeveurs also intends to build an incubator hub that serves as an incubation system to accommodate the brands under their wings. The hub will feature a co-working space that includes kitchen and bar facilities, showcase and launching pads, and a place for conducting workshops.

Galeeveurs formed partnership with various establishments which include Golden Pencil, Marks Food Solution, Andamiro, Big Hub Education, and Culturology that will play significant roles in building, supporting and sustaining the incubator ecosystem. Additionally, these partnership will strengthen their expansion in targeting for more F&B brands to join them onboard by end of 2019.

“With the partnership of these fine establishments, we are confident that Galeeveurs will flourish tremendously and plays a momentous role in ensuring traditional and local food will always remain within the hearts of Malaysians,” said Dato’ Henry.

Galeeveurs is motivated to invite F&B start-ups and business owners to flourish under this platform – growing together as a team under the umbrella of Galeeveurs Group. To find out more about the incubator hub along with its services, please visit www.galeeveurs.com or contact the team at joinus@galeeveurs.com.