Upper Label’s CSR Improves Lives of 1,200 Low-Cost Flats Residents @ Taman Segar, Cheras

Sri Binaraya

Web : Sri Binaraya

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Thanks for the wonderful invitation, I recently went to Taman Segar, Cheras for a Memorandum of Understanding (MOU) signing event between Upper Label Sdn Bhd and the Joint Management Corporation (JMC) representatives of Taman Segar Flats.

Giving back to society is the ideology behind Upper Label Sdn Bhd’s latest venture, where the company together with its parent company Sri Binaraya Sdn Bhd will replace the low-cost homes for 1200 residents via implementation of the Segar Residences project through this MOU.

This corporate social responsibility (CSR) initiative was officiated by Yang Berhormat Tuan Haji Khalid Abdul Samad, Minister of Federal Territories. YBhg. Datuk Hajah Rosida binti Jaafar, Deputy Secretary General (Management & Socio Economic) and YBhg. Datuk Muhammad Azmi bin Mohd Zain, Under Secretary (Socio Economic Division), Ministry of Federal Territories were also at the event to grace the ceremony.

Each occupant who now owns a 500-sq ft walk-up flat, will receive a brand new 900-sq ft 3-room apartment of much better quality with condominium facilities such as lifts, swimming pool and gym at zero cost!

These walk-up flats are almost 40 years old and using the stairs is not easy for most of the senior residents. This upgrade to a brand new, mid-cost apartment with lift and recreational facilities will change their living conditions completely.

“This is like a dream come true! We are from the low-cost flats with 2 rooms per unit. This CSR proposal from Upper Label Sdn Bhd has received enthusiastic support by the many families that were finding it hard living at the low-cost flats. We thank Upper Label for thinking of our betterment and will work closely with them,” said Mr Ngeau Koi Chai, Chairman of Taman Segar Management Corporation.

Segar Residences, which will be implemented within the next 3 years, is an affordable housing project as units are pegged at RM300,000. Each 900sf ft unit is built with scenic views of Kuala Lumpur City, full facilities including an infinity pool, all enveloped in a low-density project that is built on prime land in Cheras. The whole project is a 4.456-acre development of medium-cost apartment within, with built-up of 900sq ft at an average price of RM300,000 (RM333 psf).

Easily accessible via various major highways and byways, Segar Residences is walking distance to the Mutiara MRT. There are several schools in the area such as SK Taman Segar, University College Sedaya International (UCSI), SRK Kampung Cheras Baru and SRJK (C) Taman Connaught that are a short drive from the project site. Other nearby amenities include Leisure Mall Cheras, EkoCheras Mall, Neway Karaoke Box, banks and varieties of restaurants.

“This CSR is in line with the government’s promise to deliver one million units of affordable houses within 10-years in its manifesto. Segar Residences will be developed without the involvement of any subsidy from the government and this Program Rumah Wilayah is proof that there can be cohesive collaboration between the government and the private sector without the need for government subsidies and developed with massive savings to assure affordable rates for community residents,” said, Chin Ke Liang, Project Director of Upper Label Sdn Bhd.

With over 20 years of industry excellence and successful project launched that include Residensi Pandanmas 2, a RUMAWIP project that was delivered 10 months ahead of schedule; Upper Label Sdn Bhd and Sri Binaraya Sdn Bhd are yet on the mission to change the lives of 1200 residents at Taman Segar, Cheras.

Among the other successful projects under Sri Binaraya Sdn Bhd include Holmes 2, a 4-block condominium consisting 1814 units at Bandar Tun Razak; East Parc @ Menjalara, which are serviced apartments at Bandar Menjalara; Inspirasi Mont Kiara, 2 blocks of 44-storey serviced apartments at Mont Kiara; as well as The Clio 2 Residences which is 3 blocks of serviced apartments consisting of 550 units at Dengkil, Putrajaya amongst others.

For more information, please call 609-9133 8333 / 603-9133 7070, or email to upperlabel.info@gmail.com.

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More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010

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