Tasto Potato Chips & Crisps
Snack lovers, have you tried out these new flavours yet?!!
Thanks for the wonderful invitation, I recently went to the launching event of new exotic Asian flavours under TASTO Potato Chips and DOZO by BJC Foods (Malaysia) Sdn Bhd, a subsidiary of Berli Jucker Public Company Limited of Thailand, and manufacturer of popular snack brands such as Wise Cottage Fries.
“We are very excited to offer 3 new exotic flavours for our TASTO potato chips, as well as introducing the new DOZO rice-crackers for our Malaysian consumers,” said BJC Foods Managing Director, Phillip Leong.
TASTO Potato Chips is gearing itself to target the young (and young at heart) with fun, challenging and adventurous experience. Thus, the excitingly new flavours released by BJC Foods features exotic tastes from Asia’s popular delicacies that are also a favorite with the locals.
Based on a local delicacy known as “Ikan Masak Tiga Rasa”, the TASTO 3 Flavours Fish is my personal favourite. As its name suggest, the three main flavours that forms this tantalizing dish are Sweet, Sour and Spicy. BJC has carefully combined these tastes to ensure a balanced and unique combination that creates an amazing fusion taste to delight snack food fans.
Leveraging on the growing influence of Korean culture led by the “K-Pop” phenomenon, TASTO Seaweed with Korean Sauce flavoured potato chips aims to capture the new generation of consumers who fancy Korean food.
If you like curry crab, a delicious crab meat dish enveloped in tasty dry curry, BJC now offers you the opportunity to obtain the same great taste as the sought-after dish with its TASTO Curry Crab flavored potato chips.
These new flavours are made available with TASTO’s thinly sliced crispy potato chips with “V-Cut”, the process that gives the V-shaped wave formation on the chip that are designed to maximize delivery of the flavours and ensure that you get the most out of each bite.
If you like crispy rice cracker, do try out DOZO, the No. 1 brand of Crispy Rice Crackers in Thailand. It is targeted for the active kids, as well as mums, who needs the energy to keep pace with their energetic young ones or to manage hectic household tasks. It is made with superior quality Japanese rice and comes with Original, Corn Cheese and Japanese Seaweed flavours.
Oven-baked to offer consumers a healthier snack, these nutritious rice crackers are crafted to an ideal size so that it is easy to be carried along and munched whenever I need to boost my energy or comfort a growling stomach.
“Thus, introducing the new exotic Asian and local flavours is a bold step for us in an industry where most snack food manufacturers take the safe path by offering traditional flavours. I am confident that our consumers will find that the superior quality and delicious taste of the products to be extremely refreshing and tantalizing,” added Mr Leong.
You can get TASTO’s new flavours of potato chips at all retail outlets and convenience stores across Malaysia, while the DOZO rice crackers are made available at selected outlets.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010