As Covid continues to negatively impact businesses and companies in Malaysia, those that haven’t already are starting to adopt digital marketing as part of their marketing strategy in order to survive this pandemic. Some businesses are even taking digital marketing to the next level by investing in one of the most popular media contents in this day and age – video. In Singapore alone, more and more businesses are working with professional video production companies in Singapore to produce high quality videos to be used in their digital marketing strategies.
For those who are looking to learn more about video marketing, here are a few quick tips to get you started.
Explore Other Types of Videos Besides Live Action
Usually, the most common form of video used by many people and companies is live action. However, due to the Covid pandemic, strict standard operating procedures (SOP) have made it extraordinarily hard to film in physical locations. To overcome this issue, you could consider exploring alternative types of videos such as stop motion, motion graphics or animation videos. For example, getting a good Singapore animation studio to produce a high-quality animation video may be preferable compared to painstakingly rescheduling shooting times and locations due to all the restrictions and protocols caused by Covid.
Live Streaming As An Alternative
Although relatively new in the digital marketing scene compared to good old-fashioned videos, live streaming has proven to be a very useful digital marketing tactic during Covid and can be used in place of traditional videos. In Singapore for example, instead of wasting money holding events in grand and costly physical locations, many companies have managed to save costs by hosting events in smaller physical locations and hiring Singapore live streaming companies to live stream the entire event to their audience. Other than saving costs, this strategy is also useful because it allows a business to engage their audience in real time and foster a closer relationship with them which could ultimately lead to more brand loyal customers.
Use Content That Your Audience Can Relate to During Covid
The situation during Covid can be extremely grim so why not brighten up your viewers’ mood by creating a video advertisement that is funny, lighthearted and encouraging while still relating the advertisement back to your brand? One great example is Honda’s funny stay at home video campaign. Honda produced an entire video advertisement by using a miniature Honda car and filming the full video indoors. Combined with humorous copy, Honda managed to showcase their vehicle while creating an ad that was extremely relatable during Covid.
Although it can be tough to put a positive spin on an ad related to covid, if done properly like the aforementioned Honda video ad, you can be sure that viewers will be more inclined to support your brand and purchase your products at the end of the day.
Use the Right Platforms to Market Your Videos
After creating an awesome video, all that is left is to publish and market it to your target audience. Due to Covid, the majority of people will be staying at home which gives you a golden opportunity to reach a wider audience than ever before. Currently, some of the most popular platforms are Facebook, Instagram, YouTube, TikTok and even LinkedIn. If you’re looking to market your video to other businesses, LinkedIn could potentially be a great place to do so as many business professionals are active there. On the other hand, if you’re targeting consumers instead of businesses, Facebook, Instagram, TikTok and YouTube may be the better option.
However, if you’re looking to compete in terms of cost, Facebook and Instagram may be a good platform to start with as the cost for advertising videos on these platforms are not as high compared to the other platforms. If you aren’t entirely sure what platform suits you best, try experimenting on each of them and see which gives you the best results. Basically, be sure to factor in your target audience and the amount of budget available when you choose the platforms you want to market your video on as these two factors can have a big impact on how your video ultimately performs.