#GoBoundless with TECNO PHANTOM X & Brand Ambassador Datuk Wira Dr Lee Chong Wei
TECNO Mobile Malaysia
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TECNO, the leading global smartphone brand in emerging markets, introduced its brand-new flagship under its sub-brand PHANTOM to Malaysian shores – the PHANTOM X. Featuring an elegant design of 3D Borderless Screen and the industry’s first silk glass back cover, the PHANTOM X empowers users to #GoBoundless through its Boundless Screen, Boundless Clarity and Boundless Performance.
Built to support every aspect of its user’s life and work, the TECNO PHANTOM X has all-round outstanding qualities. Its boundless screen is ergonomically designed with a 36.5° golden angle for the ultimate grip and comfort, while its superior camera performance promises boundless clarity with the perfect combination of a 50MP Ultra-Night camera and industry leading 1/1.3 super large sensor, 48MP Ultra-Clear Selfie camera with 105°Ultra-Wide angle, as well as the AI-assisted Super Night Mode and 50mm Golden Portrait. Powered by a 4700mAh, 256GB ROM, memory fusion technology 8+5GM RAM and a newly-updated HiOS 7.6 system, the TECNO’s newest innovation offers users the freedom to go beyond and uncover a world of endless possibilities.
Built for users who prioritise style and elegance, the PHANTOM X’s high-end design concept was designed by Alexis Mabille, former Dior Design Director. Through his keen eye on design, he seamlessly incorporated bold luxurious design concepts to every miniscule detail, every curve and every radion. Donning its unique one-of-a-kind design outlook and material technology, the PHANTOM X was also awarded the Discipline Product of the 1.08 telecommunications product category at the iF Design Awards 2022.
“The introduction of PHANTOM X in Malaysia marks a significant achievement for TECNO as we remain committed to bring bolder and better premium innovations to Malaysians that will inspire confidence among bright minds for a better future. PHANTOM X was made to empower modern individuals to reject the ordinary, always strive for success and have ambition to achieve new heights. Hence, we have chosen Datuk Wira Dr Lee Chong Wei as our new brand ambassador who is synonymous with our “Stop At Nothing” brand essence. He is also an all-rounder with outstanding qualities, just like our newly launched PHANTOM X,” said Taiman Zheng, CEO, TECNO Malaysia.
Speaking at the launch of the PHANTOM X, newly appointed brand ambassador Datuk Wira Dr Lee Chong Wei said “It is a pleasure to be appointed the new brand ambassador for TECNO. Through this partnership, I hope to inspire Malaysians, especially the youths to #GoBoundless and never give up when it comes to pursuing their dreams. As long as they have boundless passion and drive, the sky’s the limit.”
The boundless PHANTOM X is priced at RM1,499 and is now available for Malaysians at all TECNO authorised stores and dealers. To commemorate its Malaysian launch, the first 2,000 units of PHANTOM X sold are entitled to TECNO buds free gift on top of an additional half-year screen protection warranty.
Boundless Screen
PHANTOM X is equipped with a unique 3D Borderless Screen that empowers its user to #GoBoundless, embedded with a unique arc design at the right golden angle of 36.5° to accommodate a comfortable grip to the hand. The top-class 6.7″ screen supports an enjoyable experience for videos and games.
Unbounded by bezels, the 3D borderless screen features a large bending angle up to 70°, making text and images blend seamlessly into infinity around the edges of the device. Its Boundless Screen and the finest FHD+ AMOLED display projects a streamlined and fluid vision of the world around you.
It also offers the industry’s first curved glass surface etched texture. The innovative silk glass is based on a series of complex tests and manufacturing procedures, finally creating the elegant touch of “silk delicacy” and “glass sparkle”. The extraordinary etched textured design presents vertical refined lines, producing pure artistic expression based on exquisite craftsmanship.
PHANTOM X comes in two elegant and classical colours: Van Gogh’s Starry Night Blue and Monet’s Summer. Van Gogh’s Starry Night brings a stellar display of the mysteriously nebulous sky. Monet’s Summer is a display of warm and exuberant colors. Both are perfect options for bold explorers and innovators.