• Tuesday, 16 July 2024
First Ever Ketupat-Stamped Chocolate @ KitKat® “Rezeki Dikongsi Bersama” Raya Campaign
02 Apr
4:10

First Ever Ketupat-Stamped Chocolate @ KitKat® “Rezeki Dikongsi Bersama” Raya Campaign

KitKat Malaysia

FB : KitKat Malaysia

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nestle kitkat rezeki dikongsi bersama hari raya promotion

Nestlé’s KitKat® is welcoming the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign, which showcases the spirit of sharing and togetherness amongst Malaysians. The campaign features exciting Raya limited-edition product offerings, a KitKat® Raya animated music video and various special collaborations.

nestle kitkat rezeki dikongsi bersama hari raya promotion frederic porchet business executive officer nestle confectionary

Frederic Porchet, Business Executive Officer of Nestlé Confectionary explained that the KitKat® “Rezeki Dikongsi Bersama” Raya campaign aims to connect people via tasty, memorable KitKat® moments together. The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season. Just like the catchphrase – “Have a Break, Have a KitKat”, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” said Frederic.

nestle kitkat rezeki dikongsi bersama hari raya promotion dato adnan pawanteh

This year, KitKat® is introducing the Raya limited-edition KitKat® Ketupat which offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind ‘Ketupat’ motif stamped onto the KitKat® 4-Fingers chocolate bars. Ketupat is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves. The intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign. On this premise, the KitKat® Ketupat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their ’rezeki’ with everyone!

nestle kitkat rezeki dikongsi bersama hari raya promotion limited edition ketupat motif

The Raya limited-edition KitKat® Ketupat comes in 4 unique collectible designs with each showcasing significant moments of Raya traditions making it the perfect Raya gift to share and ‘cele-break’ with friends and family. The KitKat® Ketupat is available in 2 different pack formats, KitKat® Ketupat 4-Fingers Multipack of 4 and KitKat® Ketupat 4-Fingers Multipack of 2.

nestle kitkat rezeki dikongsi bersama hari raya promotion mimpikita collaboration

KitKat® is also collaborating with popular contemporary fashion brand, Mimpikita to launch the limited-edition KitKat® x Mimpikita Raya Edition pack which includes a Luminarc drinking glass specially designed by Mimpikita with 2 packs of KitKat® Mini 9g Sharebags. These stylish glass mugs come in 3 exclusive designs to be collected.

nestle kitkat rezeki dikongsi bersama hari raya promotion mk k clique nabila razali

The KitKat® “Rezeki Dikongsi Bersama” Raya campaign launch event showcased 2 local celebrities MK K-Clique and Nabila Razali who performed the KitKat® “Rezeki Dikongsi Bersama” theme song featured in KitKat®’s latest Raya animated music video. Embodying the values that the Ramadan and Raya seasons represent, KitKat®’s Raya animated music video celebrates all the meaningful moments that bring people closer together during the festive season. The animated music video was inspired by the characters featured on the KitKat® Ketupat’s packaging which portrays diversity, togetherness and the joy of sharing ‘rezeki’.

nestle kitkat rezeki dikongsi bersama hari raya promotion mk k clique nabila razali music video

MK K-Clique shared that while food is a big part of the Ramadan and Hari Raya celebration, the festive season is made even more meaningful when you share your ‘rezeki’ with everyone around you. “I am honoured to be back again and be part of the KitKat® “Rezeki Dikongsi Bersama” campaign together with Nabila Razali this year. We hope this song will liven up the spirit of Ramadan and Hari Raya for everyone this year,” enthused MK. Check out this LINK or visit KitKat®’s YouTube channel to watch the video.

nestle kitkat rezeki dikongsi bersama hari raya promotion aeon mesra

KitKat® also contributed RM10,000 to AEON Mesra, a community outreach initiative by the Malaysian AEON Foundation. This community outreach effort enables underprivileged children to enjoy shopping sprees at AEON outlets during the Ramadan festive season, and further spreading joy for the upcoming Hari Raya celebration.

In addition, Malaysians can also share their ‘rezeki’ by visiting the KitKat®’s YouTube channel, Facebook and Instagram and “LIKE” the KitKat®’s Raya music video featuring MK K-Clique and Nabila Razali. KitKat® will contribute RM2 for every “LIKE”, up to a total of RM100,000, with all proceeds to go to selected charity organisations. Subject to terms and conditions.

nestle kitkat rezeki dikongsi bersama hari raya promotion ketupat stamped

For more information, please visit www.nestle.com.my/brands/confectionery.

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More photos at FOOD Malaysia facebook page, a Malaysian food & lifestyle blogger since 2010

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