Terrazas de los Andes Celebrates Malbec World Day with New Modern Brand Identity
Thanks for the wonderful invitation, I recently went to an exclusive gastronomy experience in THIRTY8 Restaurant, Grand Hyatt Kuala Lumpur, featuring the Terrazas de los Andes Reserva Malbec 2021.
The event was held in conjunction with Malbec World Day, and also to unveil Terrazas de los Andes, a pioneer of high-altitude winegrowing since the early 1990s, its new identity and distinctive packaging design.
Commenting on the brand’s new identity, founder and Estate Director, Hervé Birnie-Scott says, “The Andes mountains are the very core of Terrazas de los Andes’ identity and our reason for being. From our earliest days, mountains have been much more than a place. They are nature’s masterpieces. These mountains and the high-altitude terraces we planted on them gave us our name, our fresh, site-specific wine style, and our home – where we are dedicated guardians of this fragile ecosystem. We wanted to connect our branding more directly to these sacred mountains ‘where the earth meets the sky’.”
Terrazas de los Andes embodies what he calls “the fresh taste of mountain magic” with elegantly balanced wines that are vibrant and full bodied, with bright yet intensely fruity aromas and flavours.
The new packaging, with its innovative, wrap-around label, visually takes a journey of ascension, paying tribute to the sheer rockfaces and extreme environment of this mountainous place. “We want the label to embody one of our beliefs that ‘by going higher you can go further’,” says Birnie-Scott. Embossed lines and stamping on the label symbolise the Andean terroir, and a new, earth-toned colour palette is inspired by the raw colours of Andean nature and its beauty. The winery’s signature tagline, “Where the earth meets the sky,” climbs the bottle’s side with vertical serigraphy and adorns the capsule as well.
As a brand that is adventurous, yet mindful of global sustainability and ecological environments, sustainability was at the forefront of the new packaging. “Following our deep commitment to protecting this delicate environment and reducing our carbon footprint, the new lighter-weight bottle also significantly reduces CO2 emissions—in this case by 24% vs. the old packaging,” Birnie-Scott explains.
Birnie-Scott notes that mountains are home to a quarter of the entire terrestrial world’s biodiversity and the Andes are the source of most of the fresh water used for consumption and industry. “Mountains are more than magical: mountains are transcendental. This transcendence is what we want Terrazas de los Andes to embody and we believe the new packaging better communicates both our origins and our mission.”
In November 2022, the Terrazas de los Andes Reserva Malbec received a Commendation for the The VinLog Green Packaging Award at the Drinks Business Green Awards. And the winery’s innovative “Guardians of Mountain Life” project encompasses regenerative and organic viticulture, conserving precious glacier water, and supporting the local Andean community and their own employees.
As part of the unveiling event, a select group of guests were indulged in an exclusive tasting of the Terrazas de los Andes Reserva Malbec 2021, paired with the culinary creations of THIRTY8’s renowned chef, each dish is a harmonious union of flavours that elevate the dining experience to new heights. The Terrazas de los Andes Reserva Malbec 2021 will be released to the Malaysian market in April 2023.
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