JFOODO Launches “Discover New Harmonies with Japanese Sake” at 15 Renowned Restaurants across Malaysia

Discover New Harmonies with Japanese Sake

Web : Discover New Harmonies with Japanese Sake

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JFOODO (Japan Food Product Overseas Promotion Center) proudly announces its annual sake pairing campaign in Malaysia, returning under the theme “Discover New Harmonies with Japanese Sake.”

Launching on 1 November 2025, this year’s edition expands its reach and repertoire, inviting diners to explore the remarkable versatility of Japanese sake across 15 celebrated restaurants in Kuala Lumpur, Johor Bahru, Penang, and Ipoh.

Building on the success of previous years, the 2025 campaign embraces a broader culinary canvas – featuring meat, vegetables, and oceanic delicacies. The result is a curated showcase of 30 exquisite pairings, all crafted to highlight sake’s ability to elevate flavours across diverse cuisines, from Western and Indian to Mexican, Australian, and Thai.

List of participating restaurants (alphabetical order) :

Kuala Lumpur
1. Bar.Kar KL Restaurant
2. Bref by Darren Chin in M Resort
3. Gai By Darren Chin in M Resort
4. JHOL
5. Meat Feds
6. Pixie & Vespers
7. Pyro
8. Undisclosed Location

Johor Bahru
9. Kyuten Robatayaki
10. Michelle Butcherie and Kitchen
11. Sho Yakitori Genka Sakaba

Penang
12. Platta Café & Dining
13. Robataya Sunway Carnival Mall
14. Warakuya Icon City

Ipoh
15. Opëam

Each restaurant has composed its own culinary overture – pairing sake with dishes that span from flame-grilled meats to delicate seafood and citrus-laced vegetables. These collaborations reflect not only the breadth of Malaysia’s dining scene but also the boundless adaptability of Japanese sake, inviting gourmets to savour in unexpected, unforgettable ways.

Ms. Akiko Onishi, Senior Director of JFOODO, remarked, “This year’s campaign is a celebration of culinary diversity and the subtle brilliance of Japanese sake. With “Discover New Harmonies with Japanese Sake”, we invite diners across Malaysia to experience sake not just as a traditional beverage, but as a versatile companion to global cuisine. Whether you’re a sake veteran or a curious newcomer, this month-long celebration promises a journey of taste, tradition, and discovery.”

JFOODO, which stands for The Japan Food Product Overseas Promotion Center, was established in 2017 by the Japanese government as part of the Japan External Trade Organization (JETRO). JFOODO collaborates with industry partners to showcase the quality, diversity, and authenticity of Japanese food and beverages through various campaigns and events. The mission is to enhance the export of Japanese agricultural, forestry, fishery, and food products and to brand and promote these products globally.

Related Post : The New Kazuma Japanese Restaurant @ Concorde Hotel Kuala Lumpur