Rasa Taiwan 3.0 Introducing Taiwan Taste Lab @ eslite spectrum Kuala Lumpur

eslite spectrum Kuala Lumpur

G36 & L1 01-34, The Starhill
181, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
Tel : 603-2038 0368
FB : eslite spectrum Kuala Lumpur

Business Hours :
Mon – Sun 10 a.m. – 10 p.m.

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What if you could experience Taiwan without leaving Kuala Lumpur? 

From 28–31 August 2026 over the Merdeka weekend, Taiwan Taste Lab returns to eslite spectrum Kuala Lumpur inviting visitors to explore the flavours, creativity and everyday lifestyle of Taiwan. This third edition of Rasa Taiwan brings together 8 celebrated Taiwanese brands, with immersive cultural experiences and exclusive culinary collaborations to excite the senses of all visitors. 

Organised by Taiwan’s Administration of Commerce, Ministry of Economic Affairs (MOEA), executed by the China Productivity Center (CPC) and co-organised by eslite spectrum Kuala Lumpur, Taiwan Taste Lab extends beyond a traditional product showcase. 

This year, visitors can experience Taiwan through an interactive Taiwan Brand Discovery, indulge in exclusive Taiwan–Malaysia afternoon tea experiences, discover specially-curated chef collaborations at eslite Dining Table, and immerse in creative conversations between Taiwanese and Malaysian designers – all within one event. 

A Different Experience Every Day 

Rather than a conventional marketplace, Taiwan Taste Lab offers four themed experiences across four days.

Friday, 28 August (11am) | Media Launch
Meet the people behind some of Taiwan’s most exciting lifestyle brands as founders and representatives share how local ingredients, craftsmanship and culture inspire and shape products loved both at home and abroad.

Saturday, 29 August (2pm) | Taiwan Meets Malaysia Over Afternoon Tea
Featuring brands including jammm, Chosen Tea, Chyuan Fa Honey, Milk17, Pineapple Hill and UNCLE BEING Grilled Corn, the experience explores how Taiwanese ingredients can inspire new afternoon tea flavours through local pairings and creative collaborations.

Sunday, 30 August (1pm) | Eight Taiwanese Brands. One Exclusive Menu.
eslite Dining Table presents a one-of-a-kind chef collaboration created by a Malaysian private chef, Jade Ng from Chin Thye Hin Private Kitchen, using products from all 8 participating Taiwanese brands. From beverages and appetisers to mains and desserts, the specially curated menu reimagines Taiwanese ingredients through Malaysian culinary creativity, offering diners a unique cross-cultural gastronomy experience.

Monday, 31 August (2pm) | Can Culture Become a Gift?
Coinciding with Malaysia’s National Day, Taiwanese lifestyle brand LAI HAO joins Malaysian creative brands LOKA MADE for an insightful conversation on how local memories, heritage and everyday culture can be transformed into meaningful designs. Through real design examples from both Taiwan and Malaysia, the session explores how souvenirs can become something far more valuable – a way of preserving the stories of a city.

Eight Brands, Eight Ways to Experience Taiwan 

This year’s line-up spans food, beverages, lifestyle design and natural wellness, showcasing the diversity of modern Taiwanese brands. Featured brands include:

Pineapple Hill
Taiwan’s iconic pineapple cake brand known for turning local pineapples into premium gifts through sustainable farming and thoughtful design.

Chosen Tea
A modern tea brand introducing Taiwanese tea to a new generation of tea aficionados with its popular Cat Blessing Tea collection and award-winning Taiwanese teas.

LAI HAO Taiwan Gift Shop
Founded in 2014, the brand has partnered with 100+ Taiwanese designers and labels to bring Taiwan’s creative culture to everyday life.

jammm
Recognised as a Gold Medal winner at the World Marmalade Awards in 2025 and 2026, it truly brings Taiwan’s premium citrus to the global stage.

UNCLE BEING Grilled Corn
As one of Taiwan’s most popular night market brands, it is famous for its charcoal-grilled corn and signature sauces.

Mom’s Dry Noodles
Originating from Guanmiao, Tainan and recognised as a Winner of the World’s Best Instant Noodles 2023, it uses a traditional 8-hour sun-drying process in its production.

Chyuan Fa Honey
With a heritage of over 100 years, the honey brand now offers HALAL-certified forest honey for the Malaysian market.

Milk17
As a 30-year-old bakery brand from Kaohsiung, it is best known for its signature milk sticks made with Taiwanese ingredients.

A Different Way to Discover Taiwan 

Instead of simply browsing booths, visitors are invited to pick up a Taiwan Brand Guide and explore eight carefully curated Taiwanese brands through tasting, storytelling and conversation. After visiting all eight brands, personalise a limited-edition tote bag using exclusive Taiwan-inspired heat-transfer stickers and create a keepsake to take home. 

A New Chapter for Rasa Taiwan 

Now in its third edition, Taiwan Taste Lab continues to evolve beyond a brand showcase into an immersive cultural experience.

By combining interactive activities, cross-cultural collaborations, food experiences and storytelling, the event offers Malaysian audience a fresh perspective on contemporary Taiwan – one that goes beyond tourism and into everyday life.