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Thanks to the wonderful invitation, I recently went to Kuala Lumpur Tower for the launching event of 11.11 Global Shopping Festival by Alibaba Group. It is the largest annual one-day sale event in the world. Ranging from Fashion, Beauty, Gadgets & Electronics, to Home & Living categories, you definitely will be spoilt for choice in this year’s 11.11 with a wide variety of product offerings across 180,000 brands from Malaysia and around the world!
The guests were also there to celebrate the festival’s 10th anniversary with a mesmerizing light show at the iconic Kuala Lumpur Tower. Pop-stars from local girl-group Amoi-Amoi – Stella Chen, May Ng, ShaoQi; bubbly MY fm radio announcer Lizz Chloe; game show TV host Michiyo Ho; and up-coming Youtuber Linda Lim were seen at the Malaysia kick-off event as well.
The Global Shopping Festival will run on Alibaba’s flagship platforms including Mobile Taobao and Taobao Lite apps, from 12 midnight on 11th November 2018 for 24-hours. However, shoppers in Malaysia and around the world can start their 11.11 shopping spree earlier this year as there are 500,000 products available for pre-order starting from 20th October 2018!
“We are extremely happy to be back this year to kick-start and celebrate our 10th anniversary of 11.11 Global Shopping Festival with our Malaysian consumers at the iconic landmark of Kuala Lumpur. Given the fact that Malaysia is a top market for us, this year we have come up with even more attractive benefits and bargains for all of our Malaysian consumers so they can truly shop till their hearts content, and in a fashion that reflects our theme this year: Buy More for Less,” said Lilian Wu, Tmall World Southeast Asia Head of Marketing during the launching event.
“With the introduction of our Taobao Lite app to cater to our international users, including markets such as Malaysia, Hong Kong, and Taiwan; we want to ensure that our consumers can continue to enjoy a reliable payment and efficient logistics services using our streamlined app interface for an elevated and comprehensive online shopping experience,” Wu added.
Taobao Lite Friend Referral Programme
Refer your friends to sign up as Taobao Lite members, and the user with the highest number of referrals and fastest engagement rate will stand a chance to win prizes worth up to RMB100,000 :
Stage 1 : With every successful recruitment of 1 friend (he/she has to be successfully registered and must complete first purchase) on Taobao Lite, you as the existing user will receive a RMB50 rebate in the form of a red packet which can be use in your online purchase. Recruit up to 3 successful friends in order to receive a total maximum rebate of RMB150!
Stage 2 : You are automatically qualified for stage 2 once you have successfully recruited 3 friends. You will stand a chance to receive shopping red packets worth up to RMB1,000 as well as be entitled to enter the stage 3. A total of 1,110 prizes will be given away at this stage. Winners will be determined by the speed and number of successful recruitment.
Stage 3 : Once you have recruited 10 or more friends, you are eligible to compete to win the grand prize worth up to RMB100,000 which includes products and cash vouchers in the form of red packet. Only 1 winner will be selected, and will be determined by the speed and number of successful recruitment.
New Member Specials
New users will receive RMB20 vourcher and an exemption from credit card and online banking transactioin fees on their first purchase on Mobile Taobao. New members will also be able to get their hands on RMB2.99 Flash Deals and enjoy free shipping on their first purchase.
No Transaction Fee
Credit card users in Malaysia will enjoy exemption on transaction fees. Fees for the first 150,000 online banking transactions will also be waived for purchases made on 11 November 2018.
RMB555 Promo Codes
Tmall will release promo codes worth RMB555 (for minimum spending of RMB1,111) at 10 am, 12 pm, 2 pm, 4 pm, and 6 pm on 11 November 2018.
11.11 RMB Flash Deals and Daily Vouchers
Starting from 8 November 2018, look out for flash deals starting from RMB11.11 from Tmall Signature Store on Taobao. There will be up to 50% off daily vouchers up for grabs (RMB599-80, RMB999-150, RMB199-100) from Tmall Signature Store on Taobao as well.
From 1 till 10 November, you can start stocking up on coupons from your favourite brands and stores to offset the purchase price of their must-have items and get extra cool bargains on 11 November.
Shopping Red Packets
Starting from 8 November, 1,111 red packets of various denominations (RMB30, RMB60, and RMB150) are up for grabs with minimum spending of RMB499, RMB899, and RMB1,699 respectively. These vouchers will be up for grabs at 10 am and 4 pm daily and are for use on 11 November only.
Shoppers in Malaysia will be able to enjoy free shipping up to 2,500 items when they make their purchase at Tmall Signature Stores on 11.11.
At the same time, through the Malaysian Country Pavilion on Tmall Global, an extension of Tmall that helps overseas merchants who do not have a presence in China to sell directly into the country, hundreds of millions of Chinese consumers will be able to pick up even more attractive deals on unique and authentic products from Malaysian brands and SMEs during the shopping festival. Businesses within the Alibaba ecosystem will jointly offer hundreds of millions of consumers around the world – including Malaysian shoppers – high-quality products, entertainment and fast, reliable services.
So hurry, you can start shopping from 500,000 available products and adding them into shopping cart up until 10 November with additional promotional coupons! For more details and to participate in Tmall 11.11 Global Shopping Festival, please visit www.world.taobao.com or download Mobile Taobao and Taobao Lite apps.
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010
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