Ben & Jerry’s
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World-famous ice cream company, Ben & Jerry’s first ever Scoop Shop is here in Sunway Pyramid!!
Thanks for the wonderful invitation, I recently went for their official launching event at Central Avenue, Sunway Pyramid. In conjunction with the new opening, Ben & Jerry’s will be greeting Malaysians with 10,000 free scoops of ice cream on the 2nd of September 2019 (Monday) from 12 noon until 8 pm.
The Scoop Shop is ready to serve an exciting menu of 16 ice cream flavours, including the brand’s global best-sellers – Cherry Garcia, Chocolate Fudge Brownie, Chunky Monkey, New York Super Fudge Chunk, Triple Caramel Chunk and Tonight Dough, alongside new shakes, sundaes, ice cream cakes and a wide range of merchandise.
“We are learning that our customers are becoming more conscious of the products and ingredients they consume, and the values brands have. We at Unilever are proud to introduce Ben & Jerry’s to the market and its strong values along with it. We look forward to educating our local consumers on the brand’s history and our unique social mission which aims to create a positive difference in the world. We know that now more than ever, Malaysians are ready to spread peace, love and ice cream together with Ben & Jerry’s,” Shiv Sahgal, Food and Refreshments, Marketing Director of Unilever Malaysia said.
In wanting to make ‘the best possible ice cream in the nicest possible way’, Ben & Jerry’s believes that apart from making delicious ice cream, the brand has a powerful and positive advantage in evoking social and environmental change. From Fairtrade farmers being provided fair wages, to providing people in need of a second chance with job opportunities, Ben & Jerry’s sources ingredients from producers and suppliers who share similar values.
Aligned with this approach, Ben & Jerry’s in Malaysia have partnered with eat X dignity – a homegrown initiative that provides under-privileged students with entrepreneurial opportunities in the Food & Beverage industry – to create baked goods that will be made readily available at the Ben & Jerry’s Scoop Shop in Kuala Lumpur.
In addition, the Scoop Shop in Malaysia will embark on reducing single-use plastic in-store, offering bio-degradable paper straws and wooden spoons to customers.
Ben & Jerry’s best-sellers are also made available in pints and mini-pints at major supermarkets such as AEON, Jaya Grocer’s and Sam’s Groceria.
So get mooo-ving and have your spoons ready with the delicious, mouth-watering chunks and swirls at Ben & Jerry’s Scoop Shop!
More photos at FOOD Malaysia facebook page, a Malaysian food and lifestyle blogger since 2010